An edge is an interface between two mediums. Edges are places of varied ecology. There is hardly a sustainable traditional human settlement that is not sited on those critical junctions of two natural economies. Successful and permanent settlements have always been able to draw from the resources of at least two environments.
The web is still a very young medium, and it has been influenced more than anything else by print media design. There is so much more that can be done with text on a screen than is being done today. Citations, drawing, chat, speech-to-text. There are opportunities everywhere, and the bar is low! If we are serious about unlocking the value of knowledge we should consider how to improve every part of the knowledge production stack, and that includes reading. As Laurel Schwulst says:
Imaginative functionality is important, even if it’s only a trace of what was, as it’s still a sketch for a more ideal world.
Hunstanton Secondary School (1954) in Norfolk, England, designed by Alison and Peter Smithson. Photo by Anna Armstrong (2011)
When the Smithsons placed the water heater for the Hunstanton Secondary School prominently above the school’s roofline, they weren’t just revealing the building’s infrastructure, they were reveling in it. What does it look like to do this on the web?
Of course there’s no single answer, because the web is simultaneously a physical and digital medium. It is material and it isn’t. It depends on how literally you interpret the question. But taking it somewhere in-between, seeing the web as primarily an information medium, we can ask the question a little differently: what does it look like to design something that is true to the material of digital information?
I remain mystified by what seems like an exponential increase in the need to communicate induced by the availability of a ready new means to do so, just as new highway capacity produces increased traffic. Witness the cabdrivers who talk uninterrupted on the phone as they travel the city, or the truly huge numbers of people who speak on the phone as they walk down the street: the medium has clearly become the message, if the meaning of the message remains somewhat opaque.
When we build, say, a business area in which all (or practically all) are engaged in earning their livings, or a residential area in which everyone is deep in the demands of domesticity, or a shopping area dedicated to the exchange of cash and commodities—in short, where the pattern of human activity contains only one element, it is impossible for the architecture to achieve a convincing variety—convincing of the known facts of human variation. The designer may vary color, texture and form until his drawing instruments buckle under the strain, proving once more that art is the one medium in which one cannot lie successfully.
The inevitable reciprocation that occurs between the act of drawing and the thinking associated with it. The hand moves, the mind becomes engaged, and vice versa. We might ask: How much does the medium of expression actually constrain a design process?
A medium has a way of constraining our choices, and this influence may not involve conscious choice at all. The planner, in the end, sees and understands only those things for which they can provide expression.
When a new medium borrows from an existing one, some of what it borrows makes sense, but much of the borrowing is thoughtless, “ritual,” and often constrains the new medium. Over time, the new medium develops its own conventions, throwing off existing conventions that don’t make sense.
If you ever get the chance to watch early television drama you’ll find a strong example of this. Because radio required a voice-over to describe what listeners couldn’t see, early television drama often featured a voice over, describing what viewers could. It’s a simple but striking example of what happens when a new medium develops out of an existing one.
That our diplomat’s first impulse is to resort to a self-defeating meme speaks to a broader problem—the sort of cultural problem instinctual reactions to crisis make most clear. This is a problem of an entire generation—my generation. We are a people that retweets when we could be reading. The minds of best and our brightest have been poisoned by ratios, “god tweets,” and memes. We came of age on Twitter, Tumblr, and 4chan, and still see the world through their frames. We find it harder and harder to distinguish the actual from the image; we struggle to disentangle perception management from problem management. This is what it looks like when the terminally online ascend to positions of real responsibility. Welcome to the age of shitpost diplomacy.
I guess what you’re describing is like a tweet that hits the uncanny valley of good and bad in such a precise way, with such confidence, that it just pisses everybody off.
Because if you look at this tweet for just a second you’re like ok, that’s a fine bedroom, but then you look at it, and it starts to unravel in your mind, like trying to remember a dream after you just woke up. And you’re like “what is this?” It’s like a deepfake of a person’s face.
…Ok, I’ve got some fire for you: A bad tweet is like a deepfake of an idea.
The perfect bad tweet is like something you read and you’re like “ok yeah” but then you’re like, “wait…”, and it just starts to come apart in your mind and you’re like that makes no fucking sense, just like this photo of this incredibly bad room.
Pick a stance that that could be mistaken as contrarian, but in reality most people actually agree with.
Posit your argument as if there are "people" who have been spreading the opposing view. You don't have to be specific about who it is. In fact, they don't actually have to exist.
Make the subject matter something that people get emotional about: gender inequality in tech, TypeScript vs. JavaScript, hiring processes, etc.
Watch the engagement from people agreeing with you/bonding over your common enemy roll in.
So when you have a bad take machine, you get the following processes:
They make a bad take.
People are outraged and talk about it.
The bad take machine likes it and does more of that behaviour in future.
If, on the other hand, they make a take and nobody cares, they do not get reward and the behaviour is selected against.
The behaviours drove the spread of the outrage replicator, and the outrage replicator provides the selection mechanism for the behaviours. Thus, via the spread of our outrage on Twitter, we have operant conditioned the bad take machine into producing worse takes.
Which is to say, it's bad on purpose to make you replicate it.
It seems to me that many printmakers are suffering under a delusion. Looking at current trends, it appears that recent prints are simply copying fine art and painting. Some printmakers are working in the nanga style of painting. Others are attempting to reproduce the effects of oil. Some cleverly contrived prints are often difficult to distinguish from paintings done with a brush. The question arises: Why are these printmakers working in the medium of woodblock printing at all?
For prints to follow in the footsteps of painting has very little meaning. The art of the brush and palette should be left to the brush and palette.
For those who read and listen much more than they speak (guilty), an overly-strict Prune filter is applied to their writing; when these people go to write something of their own, their minds don’t produce thoughts nearly as “coherent, witty or wise as their hyper-developed Prune filter is used to processing”.
Hence, my dilemma and an opportunity to break out of this trap. I recognised that if I attempted to write at the quality I was used to reading at, first time every time, my brain would promptly grind to a halt—like trying to brainstorm with a group that laughs at your suggestions.