During the Renaissance, the five senses were understood to form a hierarchical system from the highest sense of vision down to touch. Vision was correlated to fire and light, hearing to air, smell to vapour, taste to water, and touch to earth.
Perhaps the human fascination with fire stems from the totality of its sensory stimulation. The fire gives a flickering and glowing light, ever moving, ever changing. It crackles and hisses and fills the room with the smells of smoke and wood and perhaps even food. It penetrates us with its warmth. Every sense is stimulated and all of their associated modes of perception, such as memory and an awareness of time, are also brought into play, focused on the one experience of the fire. Together they create such an intense feeling of reality, of the "here and nowness" of the moment, that the fire becomes completely captivating.
Dame Wendy Hall, at the University of Southhampton, sought to extend the life of the link further in her own program, Microcosm. Each link made by the user was stored in a linkbase, a database apart from the main text specifically designed to store metadata about connections. In Microcosm, links could never die, never rot away. If their connection was severed they could point elsewhere since links weren’t directly tied to text. You could even write a bit of text alongside links, expanding a bit on why the link was important, or add to a document separate layers of links, one, for instance, a tailored set of carefully curated references for experts on a given topic, the other a more laid back set of links for the casual audience.