In corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall. For many years, overhead projectors lit up transparencies, and slide projectors showed high-resolution 35mm slides. Now "slideware" computer programs for presentations are nearly everywhere. Early in the 21st century, several hundred million copies of Microsoft PowerPoint were turning out trillions of slides each year.
Alas, slideware often reduces the analytical quality of presentations. In particular, the popular PowerPoint templates (ready-made designs) usually weaken verbal and spatial reasoning, and almost always corrupt statistical analysis. What is the problem with PowerPoint? And how can we improve our presentations?
Dame Wendy Hall, at the University of Southhampton, sought to extend the life of the link further in her own program, Microcosm. Each link made by the user was stored in a linkbase, a database apart from the main text specifically designed to store metadata about connections. In Microcosm, links could never die, never rot away. If their connection was severed they could point elsewhere since links weren’t directly tied to text. You could even write a bit of text alongside links, expanding a bit on why the link was important, or add to a document separate layers of links, one, for instance, a tailored set of carefully curated references for experts on a given topic, the other a more laid back set of links for the casual audience.