95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography.
Building structure requires serious listening, serious reflection, and serious imagination. All this requires experience, and no matter how experienced you are, it costs you. We spend our time and nerves to save users their time and nerves. Well-designed things give us the invaluable present of time. Well-designed products do not just save us time, they make us enjoy the time we spend with them. They make us feel that someone has been thinking about us, that a nice person took care of the little things for us. This is mainly why we perceive well-designed things as more beautiful the longer we use them, and the more used they become.
Dame Wendy Hall, at the University of Southhampton, sought to extend the life of the link further in her own program, Microcosm. Each link made by the user was stored in a linkbase, a database apart from the main text specifically designed to store metadata about connections. In Microcosm, links could never die, never rot away. If their connection was severed they could point elsewhere since links weren’t directly tied to text. You could even write a bit of text alongside links, expanding a bit on why the link was important, or add to a document separate layers of links, one, for instance, a tailored set of carefully curated references for experts on a given topic, the other a more laid back set of links for the casual audience.