Reading the landscape As we walk about a site and talk to people, we can note our observations. At this stage, we try to store the information we gain in some accurate way, carry a notebook, or a camera and tape-recorder, and make small sketches. The notes we end up with can later be used to devise design strategies. We do not just see and hear, smell and taste, but we sense heat and cold, pressure, stress from efforts of hill-climbing or prickly plants, and find compatible or incompatible sites in the landscape. We note good views, outlooks, soil colours and textures. In face, we use (consciously) all our many senses and become aware of our bodies and responses. Beyond this, we can sit for a time and notice patterns and processes: how some trees prefer to grow in rocks, some in valleys, others in grasslands or clumps. We see how water flows on the site, where fires have left scars, winds have bent branches or deformed the shape of trees, how the sun and shadows move, and where we find signs of animals resting, moving, or feeding. The site is full of information on every natural subject, and we must learn to read it well. Bill Mollison, Introduction to Permaculture The Battle for the Life and Beauty of the Earth ethnography
The observer effect In biology, when researchers want to observe animals in their natural habitat, it is paramount that they find a way to do so without disturbing those animals. Otherwise, the behavior they see is unlikely to be natural, because most animals (including humans) change their behavior when they are being observed. Farnam Street fs.blog The Spoken and the Unspoken uxethnography
Two kinds of usability An Article by Ryan Singer world.hey.com I divide usability problems into two kinds: Perceptual: "They couldn't figure out what to do next", "they couldn't find the feature", "they didn't know they could click that button..." etc. Domain-specific: "We need a way to jump back here because in their workflow this happens..." In general, usability testing only catches type 1 perceptual problems. Because in those tests you take people out of the real world and assign them tasks. Usability testing doesn't catch domain-specific problems because they only come up in real life use. uxethnography
The vanishing designer An Article by Chuánqí Sun uxdesign.cc Visionary designers have lost their conceptual integrity to an industrial complex optimized for consensus, predictability, and short-term business gain. The rise of customer-obsession mantra and data-driven culture cultivated a generation of designers who only take risk-free and success-guaranteed steps towards the inevitable local maxima of design monotony. The same, the same, the sameDesign as an engineering problemThe heat death of designDesign with courage uxmonotonycraft
The same, the same, the same Look around us. Every business is an app and every app feels the same, because every designer has the same resume, follows the same process, graduates from the same program, uses the same tool, scrolls the same Dribbble feed, reads the same Medium articles, expects the same career outcome, lives in the same ideology bubble.
Design as an engineering problem The Silicon Valley giants, testifying with their runaway success, claimed to have “solved” design as an engineering problem. The solution substituted the human essence of design — intuition, ingenuity, and taste— with the tangibles, measurables, and deliverables. Companies say they are “design-driven”, but designers are actually driven by dashboards filled with metrics like CSAT, NPS, CES, DAU, MAU. We rigorously run tests, studies, experiments as if innovative ideas are hidden in spreadsheets, waiting to be extracted by data scientists. intuitiontastemetrics
The heat death of design Losing the design diversity means falling into a singular narrative of how design must be done, which grants unfair and self-reinforcing advantage to the mainstream while discouraging, stifling, or even punishing the idiosyncratic designers who bring unorthodox but remarkably innovative processes to the table. The true opportunity cost is the diverse future that humanity can no longer access. A future without diversity is fundamentally stagnant: imagine designs so standardized that you can’t tell them apart. While every design is guaranteed to be good, none will be great. New designs are marginally better than previous ones with the rate of improvement eventually approaching zero. We have reached the heat death of design. diversity
Design with courage Make a bold decision (that is controversial). Make a mistake (as a result of a bold decision). Challenge “conventional wisdom”. Challenge authority (that preaches conventional wisdom). Challenge hierarchy (that perpetuates conventional wisdom). Ignore the committee (and the need to converge). Decide who your clients are (and aren’t). Ignore clients that aren’t (especially those who pay the most). Cultivate clients if none exists (instead of compromising your design). Be a generalist (and ignore your job title). Be a specialist (who specializes in being a generalist). Design things from scratch (and build them yourself from scratch). Design things that no one wants (yet). Design freely (and think freely). The boldest decisions design