minimalism
Less, but better
Raw size isn't enough
Omit needless words
Dieter Rams: As Little Design as Possible
Morioka Shoten
Minimum
A Book by John PawsonAdd Less
An Article by Cassidy WilliamsA few people have asked me what I did to make this [website] so fast.
The answer is: nothing.
I just didn't add anything to make it slow.I kept it simple.
The pages are pre-rendered.
The CSS is inlined.
I didn't add unnecessary javascript.
The work was done before you got there.Your websites start fast until you add too much to make them slow. Do you need any framework at all? Could you do what you want natively in the browser? Would doing it without a framework at all make your site lighter, or actually heavier in the long run as you create or optimize what others have already done?
Tanikawa House
A BuildingPhotos of the Tanikawa House, designed by architect Kazuo Shinohara.
Built in 1974, this summer house materializes the act of covering a piece of earth, making it an inhabitation only by means of a roof protecting the dirt soil of the ground. The house lies on a slope in a middle of a wood and grows through an exposed timber frame structure which supports a large pitched roof. Under the roof, a minimal section of the house located on a side hosts some specific living functions concentrated on two floors: a bathroom, a kitchen, a bedroom and a staircase. This section lies in parallel to the main “earth room” (or “summer room”) and overlooks it.
Do We Need This?
An ArticleUltimately this redesign has been a study in less, trying to dig deep and find out what it is I actually want for this site. A momentary visual “wow”, or quality content that is worthy of your attention? I decided on the latter, with less visual clutter it is far harder to try obscure bad or shallow writing behind a veneer of pretty images and effects. Posts may take longer to write but I hope this new design will push towards content that is worthy of your time.
The vanishing designer
Visionary designers have lost their conceptual integrity to an industrial complex optimized for consensus, predictability, and short-term business gain. The rise of customer-obsession mantra and data-driven culture cultivated a generation of designers who only take risk-free and success-guaranteed steps towards the inevitable local maxima of design monotony.
The same, the same, the same
Look around us. Every business is an app and every app feels the same, because every designer has the same resume, follows the same process, graduates from the same program, uses the same tool, scrolls the same Dribbble feed, reads the same Medium articles, expects the same career outcome, lives in the same ideology bubble.
Design as an engineering problem
The Silicon Valley giants, testifying with their runaway success, claimed to have “solved” design as an engineering problem. The solution substituted the human essence of design — intuition, ingenuity, and taste— with the tangibles, measurables, and deliverables.
Companies say they are “design-driven”, but designers are actually driven by dashboards filled with metrics like CSAT, NPS, CES, DAU, MAU. We rigorously run tests, studies, experiments as if innovative ideas are hidden in spreadsheets, waiting to be extracted by data scientists.
The heat death of design
Losing the design diversity means falling into a singular narrative of how design must be done, which grants unfair and self-reinforcing advantage to the mainstream while discouraging, stifling, or even punishing the idiosyncratic designers who bring unorthodox but remarkably innovative processes to the table. The true opportunity cost is the diverse future that humanity can no longer access.
A future without diversity is fundamentally stagnant: imagine designs so standardized that you can’t tell them apart. While every design is guaranteed to be good, none will be great. New designs are marginally better than previous ones with the rate of improvement eventually approaching zero. We have reached the heat death of design.
Design with courage
- Make a bold decision (that is controversial).
- Make a mistake (as a result of a bold decision).
- Challenge “conventional wisdom”.
- Challenge authority (that preaches conventional wisdom).
- Challenge hierarchy (that perpetuates conventional wisdom).
- Ignore the committee (and the need to converge).
- Decide who your clients are (and aren’t).
- Ignore clients that aren’t (especially those who pay the most).
- Cultivate clients if none exists (instead of compromising your design).
- Be a generalist (and ignore your job title).
- Be a specialist (who specializes in being a generalist).
- Design things from scratch (and build them yourself from scratch).
- Design things that no one wants (yet).
- Design freely (and think freely).