Half as many people will not support half as many enterprises In a given geographical territory, half as many people will not support half as many such enterprises spaced at twice the distance. When distance inconvenience sets in, the small, the various and the personal wither away. Jane Jacobs, The Death and Life of Great American Cities densitydistancegeographybusinesseconomics
Customers don't know what they want At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them." Then he pulled out a device that was about the size of a desk diary. "Do you want to see something neat?" When he flipped it open, it turned out to be a mock-up of a computer that could fit in your lap, with a keyboard and a screen hinged together like a notebook. "This is my dream of what we will be making in the mid- to late eighties," he said. They were building a company that would invent the future. Walter Isaacson, Steve Jobs The iMac