The Real World of Technology A Lecture by Ursula M. Franklin www.amazon.com Technology is a systemFish and waterDefining activitiesHolistic and prescriptive technologiesThat which requires caring+17 More From hands to machinesThe design systems between usStress systems technologyworksocietycraft
Every Tool Shapes the Task A Speech by Ursula M. Franklin Imagine the world like a cakePower makes knowledge sufficientTo do some more pushups on the internetAdding up to hair-brainedWho the problems are+2 More You can almost tell which software they were designed inA minimum size to fish
Customers don't know what they want At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them." Then he pulled out a device that was about the size of a desk diary. "Do you want to see something neat?" When he flipped it open, it turned out to be a mock-up of a computer that could fit in your lap, with a keyboard and a screen hinged together like a notebook. "This is my dream of what we will be making in the mid- to late eighties," he said. They were building a company that would invent the future. Walter Isaacson, Steve Jobs The iMac