Robert Irwin: A Conditional Art A Book by Matthew Simms yalebooks.yale.edu Only a mind opened to the quality of thingsThe most incidental detailIn a state of reverberationSort of underway by thenUntitled (Dot Painting)+41 More Seeing Is Forgetting the Name of the Thing One SeesPhenomenal: California Light, Space, Surface
Customers don't know what they want At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them." Then he pulled out a device that was about the size of a desk diary. "Do you want to see something neat?" When he flipped it open, it turned out to be a mock-up of a computer that could fit in your lap, with a keyboard and a screen hinged together like a notebook. "This is my dream of what we will be making in the mid- to late eighties," he said. They were building a company that would invent the future. Walter Isaacson, Steve Jobs The iMac