People are being counted on to do specific pieces of the puzzle. And the most important thing I think you can do for somebody who’s really good and who’s really being counted on is to point out to them when their work isn’t good enough, and to do it very clearly, and to articulate why, and to get them back on track. And you need to do that in a way that does not call into question your confidence in their abilities, but leaves not much room for interpretation.
Each person in the pair takes a distinct and complementary stance toward the design problem as they work together. One generates solutions. That is, one individual materializes solutions to the problem at hand for discussion and iteration. The other synthesizes the proposed solutions.
Let us take a look at how one of these scholars or critics goes about his work. Let’s say he is going to write a commentary on a particular painting. If he is not a man of intuition, certain features will characterize his approach. First he will try to place the painting genealogically, or he will try to define the painting by assigning it to a particular school. He feels uneasy unless he succeeds in doing this.
But more than anything, he is extremely wordy. He seems incapable of speaking of beauty without innumerable layers of adjectives.
Imagine for a moment if Kimmelman–or any architecture critic–was also a practicing architect, building enormous commissions for corporations at the same time he writes his columns. If this were the case, you’d probably come to one of two conclusions: either the writer in question was not a serious critic, or that the art form itself is not very serious. You might also stop to think how much poorer we would be without the contributions of his independent voice to the discussion of the craft.
That is exactly the situation that the design profession finds itself in today. We are lucky to have designers actively sharing knowledge, but we’re starved for good journalism and criticism.
The type of nitpicking behavior that I mentioned earlier, is especially problematic since it often causes the loss of writer’s authenticity. With time, these criticisms cause one of the following:
The writer stops publishing their work.
The writer stops reading comments and minds their own business.
The writer learns their lesson and sands off their edges in order to fit better in the society du jour.
The larger the writer’s audience, the more likely it is for the writer to pick the last option and tone down their voice. You can experience this first hand when reading the essays of prominent bloggers. Their early work is usually interesting and fun to read, which naturally brought a large audience to their doors. But the more the show goes on, the more they will waffle around the topic, since with a large enough audience every thought will be misunderstood and nitpicked mercilessly.
He coined this thing, which I call the McClusky Curve… So if you go first, you want to either be first in the cycle or you want to go later and add a very differentiated, deeper, in depth take that nobody else has where you’re adding value to the conversation.
But if you go anywhere in the middle, you’re just in the noise.
...I think this is the fundamental tension to staying relevant to the discussion, and therefore growing your readership. Your creation process needs to generate some mix of timely vs insightful, yet of course the worst of all is to try to do both and end up with neither.
I find that the act of disagreeing with a sharp takedown sharpens my appreciation of the work in question. If I have to think a bit harder about what I like and why I like it, that’s fine by me, especially when it’s something that has been almost universally acclaimed.
...It’s not that I long for an epidemic of gleeful brutality but I will always cherish the right of critics to express their hate, hate, hate in the ultimate service of what they love, love, love.
A website is its own, singular thing. We know it isn’t a book, a TV show, a film, or a song, but our language is limited to talking about it in those restrictive boxes. A website is a mix of all of those things, and none of those things. It is influenced by place and time. A website changes with age. It can evolve and regress.
It was then I wondered if the problem wasn’t that web design lacked its own Emigré. What if we actually lacked a shared language to critically discuss web design? Art, architecture, and even graphic design, have critics and historians that give context to new work through the lenses of culture and important work from the past.
[Designer News] is good, useful content, but most of it is written by designers themselves. Taken as a whole, it’s also a useful illustration of something vital that our industry lacks: balanced, insightful, independent writing that critically evaluates the profession.
There is a place for discussing technique, for which forums like r/Design, Designer News, and the like are well suited. Yet expecting these platforms to provide insightful, serious critical discussion is like going to McDonald’s for an artisanal sandwich. Sure, they may advertise that, but that’s not really what you’re getting.
Besides being unlikely to work for you even if someone is able to describe what makes their writing tick, most advice is written by people who don't understand how their writing works. This may be difficult to see for writing if you haven't spent a lot of time analyzing writing, but it's easy to see this is true if you've taken a bunch of dance classes or had sports instruction that isn't from a very good coach. If you watch, for example, the median dance instructor and listen to their instructions, you'll see that their instructions are quite different from what they actually do. People who listen and follow instructions instead of attempting to copy what the instructor is doing will end up doing the thing completely wrong. Most writing advice similarly fails to capture what's important.
What keeps me busy in my classes is trying to help my students learn how to think. They say, "Rob holds his hands like this...," and they don't know that the reason I hold my hands like this is not to make myself look that way. The end result is not to hold the gun that way; holding the gun that way is the end result of doing something else.
…The more general issue is that a person who doesn't understand the thing they're trying to copy will end up copying unimportant superficial aspects of what somebody else is doing and miss the fundamentals that drive the superficial aspects. This even happens when there are very detailed instructions. Although watching what other people do can accelerate learning, especially for beginners who have no idea what to do, there isn't a shortcut to understanding something deeply enough to facilitate doing it well that can be summed up in simple rules, like "omit needless words".
Swearing or saying that something "is cancer" or "is the Vietnam of X" or some other highly emotionally loaded phrase seems to be particularly effective
Talk-up prestige/accomplishments/titles
Use an authoritative tone and/or style
Write things with an angry tone or that are designed to induce anger
Write frequently
Get endorsements from people
Write about hot, current, topics
Provide takes on recent events
Use deliberately outrageous / controversial framings on topics