The word of the Lorax
But now, says the Once-ler, Now that you're here,
the word of the Lorax seems perfectly clear.
UNLESS someone like you cares a whole awful lot,
nothing is going to get better.
It's not.
But now, says the Once-ler, Now that you're here,
the word of the Lorax seems perfectly clear.
UNLESS someone like you cares a whole awful lot,
nothing is going to get better.
It's not.
I think a lot about the lifecycle of websites. I’m frustrated by so much of the short-term thinking I see in the world today, and the way we think about websites is a part of that: it’s “normal” for them to just go up in smoke as soon as their authors stop paying attention. People switch platforms and providers and break links without a second thought. It pains me to see people build websites with no feeling of obligation to them — when you put something out into the world, it is your responsibility to care for it.
At the same time, I wonder if this obsession with permanence is misplaced.
Care brings the worlds of action and meaning back together, and reconnects the necessary work of maintenance with the forms of attachment that so often (but invisibly, at least to analysts) sustain it.
...What if we care about our technologies, and do so in more than a trivial way? This feature or property has sometimes been extended to technologies in the past, but usually only ones that come out of deep folk or craft traditions, and rarely the products of a modern industrial culture.
...Is it possible to love, and love deeply, a world of things?
Third, you’ve got to do this with love. You’ll need to take a radically different approach to supporting and partnering with customers to help them adjust to new and better ways of working.
I recognize this is a very niche endeavor, but the art and craft of maintaining a homepage, with some of your writing and a page that's about you and whatever else over time, of course always includes addition and deletion, just like a garden — you're snipping the dead blooms. I do this a lot. I'll see something really old on my site, and I go, “you know what, I don't like this anymore,” and I will delete it.
But that's care. Both adding things and deleting things. Basically the sense of looking at something and saying, “is this good? Is this right? Can I make it better? What does this need right now?” Those are all expressions of care. And I think both the relentless abandonment of stuff that doesn't have a billion users by tech companies, and the relentless accretion of garbage on the blockchain, I think they're both kind of the antithesis, honestly, of care.
Maintenance has taken on new resonance as a theoretical framework, an ethos, a methodology, and a political cause. This is an exciting area of inquiry precisely because the lines between scholarship and practice are blurred. To study maintenance is itself an act of maintenance. To fill in the gaps in this literature, to draw connections among different disciplines, is an act of repair or, simply, of taking care — connecting threads, mending holes, amplifying quiet voices.
The other day I was doom-scrolling twitter, and I saw a delightful article titled “The Case for Fussy Breakfasts.” I love food and especially breakfast, and since the pandemic hit I’ve been using my breaks in between meetings (or sometimes on meetings, shh) to make a full bacon, poached egg, vegetable plate, so I really got into the article. This small joy of creating a bit of space for myself for the most important meal of the day has been meaningful to me — while everything else feels out of control, indulging in some ceremony has done a tiny part to offset the intensity of our collective situation.
It caused me to think of this “fussiness” as applied to other inconsequential joys. A walk. A bath. What about programming?
While we’re all laser-focused on shipping the newest feature with the hottest software and the best Lighthouse scores, I’ve been missing a bit of the joy on the web. Apps are currently conveying little care for UX, guidance, richness, and — well, for humans trying to communicate through a computer, we’re certainly bending a lot to… the computer.
When a site is done with care and excitement you can tell. You feel it as you visit, the hum of intention. The craft, the cohesiveness, the attention to detail is obvious. And in turn, you meet them halfway. These are the sites with the low bounce rates, the best engagement metrics, the ones where they get questions like “can I contribute?” No gimmicks needed.
What if you don’t have the time? Of course, we all have to get things over the line. Perhaps a challenge: what small thing can you incorporate that someone might notice? Can you start with a single detail? I didn’t start with a poached egg in my breakfast, one day I made a goofy scrambled one. It went on from there. Can you challenge yourself to learn one small new technique? Can you outsource one graphic? Can you introduce a tiny easter egg? Say something just a little differently from the typical corporate lingo?