Business ideas
On Business
The business case for craft
A lifelong project
Your organization's values
Organizations, like people, have values. To be effective in an organization, a person's values must be compatible with the organization's values. They do not need to be the same, but they must be close enough to coexist. Otherwise, the person will not only be frustrated but also will not produce results.
Cultural relevance
More than ever, people are choosing how to spend their time based on the amount of attention they can garner—and you and I are no exception. Everyone is susceptible to this logic. But what I want to argue in this piece is that tech startup founders are particularly susceptible to this tendency.
Working at and around startups for several years, I’ve noticed many founders prioritizing culture, visibility, and perception over product, customer development, and strategy. Maybe this is to be expected in a time where culture moves faster and is perceived as more important than ever. But I find it unusual that the tech industry seems unaware of a whole class of typical mistakes founders make in pursuit of cultural relevance.
The Wile E. Coyote Effect
I’ve been looking at this chart a lot over the past few weeks.
It shows us that print ad budgets were doing just fine all the way though the first decade or more of the consumer internet. There was even a little spike upward for the Dotcom bubble. Then the financial crisis and recession of 2008/9 caused a step change down, but when the crisis was over the budgets didn’t come back. Instead, the market had been reset, and budgets have been falling steadily ever since.
You might call this the Will E Coyote effect - you’ve run off the cliff, or the cliff has disappeared from under you, but there’s a brief moment while your legs windmill in the air before gravity kicks in. It can take a while for the inevitable to happen, but then, as Lenin pointed out, you get a decade of inevitable in a week.
Direct management
Direct Management does not include or permit the concept of profit to occur. The management is fee-based, or based as a fixed salary, and all construction costs are fixed ahead of time, and the building design is modified during construction, to make up any over-runs. The manager is not able to move money around at will, or put it in their pocket. At the same time, the design is approximately fixed, but with the understanding that it may be changed, during the evolution of the building, so that subtle adaptations can be included in the emerging building. In the Direct Management method it is the architect themselves and the direct manager who together manage the building works and all on-site construction for the owner.
In Search of Organic Software
An Article by Pirijan KetheswaranTwo different kinds of farms can grow vegetables. One is a factory farm built for scale, and the other takes the time to grow more expensive but healthier plants without pesticides.
Will everyone appreciate the difference? Of course not, but the latter plants are labelled ‘organic’ to give us the information and the choice, so that those of us who do care can make better decisions.
So maybe we should have ‘organic’ software as well, made by companies that:
- Are not funded in such a way where the primary obligation of the company is to 🎡 chase funding rounds or get acquired (so bootstrapping, crowdfunding, grants, and angel investment are okay)
- Have a clear pricing page
- Disclose their sources of funding and sources of revenue
Things that don't scale
An Article by Benedict EvansMaybe the internet is due for a wave of things that don’t scale at all. In that light, I’ve been fascinated by ‘Morioka Shoten’ in Tokyo - a bookshop that sells only one book at a time. This is retail as anti-logistics - as a reaction against the firehose, and the infinite replication of Amazon. Before the internet that would only work in a very dense city, but, again, the internet is the densest city on earth, so how far do we scale the unscalable?
The Genius of Apple's Name
An Article by Shawn WangIt's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple:
- Two syllables max
- Familiar English word - literal 5 year olds can spell and pronounce it right
- Starts with A - useful for alphabetical sort. Amazon did this too
- Name leads to easy logo/swag/branding ideas
- Evoke aspirational qualities - knowledge, health, nature
Why I'm losing faith in UX
An Article by Mark HurstIncreasingly, I think UX doesn't live up to its original meaning of "user experience." Instead, much of the discipline today, as it's practiced in Big Tech firms, is better described by a new name.
UX is now "user exploitation."
The Cycle of Goodness
An Idea by Tadao YoshidaThe CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities.
Weighing up UX
An Article by Jeremy KeithMetrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
How Microsoft crushed Slack
An Article...and why the era of worker-centered work tools may be over.
Letters to the Future
The lapse of many years
At this point I wish to emphasize what I believe will ultimately prove to be the greatest purpose of our museum. This value will not, however, be realized until the lapse of many years, possibly a century, assuming that our material is safely preserved. And this is that the student of the future will have access to the original record of faunal conditions in California and the west, wherever we now work. He will know the proportional constituency of our faunae by species, the relative numbers of each species and the extent of the ranges of species as they exist today.
— Joseph Grinnell, 1910
The Grinnell System
The recording of field notes was common practice for biological surveyors and naturalists generations before Grinnell. His system continues this tradition but is distinguished by its distinctive standardized format. It consists of three sections:
- The journal contains a narrative account describing the study site and summarizing each day’s activities and observations, including a list of species encountered. This section is often peppered with sketches, photographs, or maps.
- The catalog is a sequential record of all voucher specimens collected, each with a unique field number and the information needed for the specimen’s museum tag, such as its sex, mass, breeding status, and standard body measurements.
- Species accounts are species-specific summaries of information and observations, gradually accumulated over multiple days at a site or across multiple sites, that eventually grow to detailed summaries of physical description, seasonal behaviors, microhabitat associations, and other characteristics.
Separating the notebook in this fashion allows each section to have its own context-specific structure and format.
Jim's system
From the earliest days of my fieldwork until now, throughout a given day I jotted notes, typically in pencil, into a small, spiral-bound pocket notebook, remembering the admonition not to trust one’s memory but to record observations as continually as possible. I then transcribes these notes into my handwritten journal in the evenings on the best of days or every few days when an intense field effort allowed.
From 2000 onward, I would still takes pencil notes in a small pocket notebook in the field, but I transcribes these into a word-processor document with margins set for the size of our field note pages. I combined this document with my field catalog for a particular trip and eventually both would be bound in the same manner as standard, handwritten field notes.
This approach had the advantage of producing both an archival paper copy as well as an electronic copy. It was also easy to intersperse specialized maps and digital photographs, which had become the norm by this time, throughout the journal text.
John's system
I have two field notebooks: a “raw" notebook and my formal Grinnellian notebook.
In the field, I take all my raw notes in a waterproof notebook using a fine-point permanent pen (or pencil when its raining). The entries have virtually no structure other than the date at the top of (almost) every page.
At the end of the day, I transcribe the notes into my Grinnellian journal as if I were writing a latter to a colleague.
Record them all
You can’t tell often in advance which observations will prove valuable. Do record them all!
— Joseph Grinnell, 1908
Recommendations for field notes
Being an end-user of someone else’s field notes certainly gives you insight into the benefits of good note-taking skills. Our experiences as end-users and creators of archival field notes lead us to a few specific recommendations:
(1) Don’t get bogged down in the details of format or style.
Rules are counterproductive if they prevent a researcher from taking field notes in the first place.
You will get more return by focusing on your content than by refining your formatting.
(2) Compose your notes as if you were writing a letter to someone a century in the future.
Writing for an external audience requires you to be more explicit in your descriptions and to take less knowledge for granted. Avoid the use of abbreviations, symbols, and other shortcuts that only you will understand.
Ask yourself: How would you describe this to someone over the phone?
(3) It is better to spend five minutes writing the important details than twenty minutes writing the trivial ones.
Field notes
Field notes example.
Camp's notes
Grinnell-era field notes example, Charles L. Camp.