How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
The Collected Poems of Emily Dickinson A Poetry Collection by Emily Dickinson www.goodreads.com The brain is wider than the skyThe brain within its grooveWhat if I say I shall not wait?The CaspianWe outgrow love+3 More
The brain is wider than the sky The brain is wider than the sky, For, put them side by side, The one the other will include With ease, and you beside. The brain is deeper than the sea, For, hold them, blue to blue, The one the other will absorb, As sponges, buckets do. The brain is just the weight of God, For, lift them, pound for pound, And they will differ, if they do, As syllable from sound. The Art of Looking Sidewaysthe speed of God wordsthinkingcognition
The brain within its groove The brain within its groove Runs evenly and true; But let a splinter swerve, T'were easier for you To put the water back When floods have slit the hills, And scooped a turnpike for themselves, And blotted out the mills! insanitymind
What if I say I shall not wait? What if I say I shall not wait? What if I burst the fleshly gate And pass, escaped, to thee? waitingdeath
The Caspian The Caspian has its realms of sand, Its other realm of sea; Without the sterile perquisite No Caspian could be. beautybalance
We outgrow love We outgrow love like other things And put it in the drawer, Till it an antique fashion shows Like costumes grandsires wore. lovemelancholy
I died for beauty I died for beauty, but was scarce Adjusted in the tomb, When one who died for truth was lain In an adjoining room. He questioned softly why I failed? "For beauty," I replied. "And I for truth, — the two are one; We brethren are," he said. beautytruth
The morning after death The bustle in a house The morning after death Is solemnest of industries Enacted upon earth,— The sweeping up the heart, And putting love away We shall not want to use again Until eternity. death
Because I could not stop for Death Because I could not stop for Death, He kindly stopped for me; The carriage held but just ourselves And Immortality. timedeath