How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
Primer A Film by Shane Carruth www.imdb.com A normal wooden pencilSomething moreAt the top of the pageParanoiaHe had but to speak+1 More timetechnologyexperiments
A normal wooden pencil Aaron: You know that story about how NASA spent millions of dollars developing this pen that writes in Zero G? And how Russia solved the problem? Abe: Yeah, they used a pencil. problemscreativityconstraintscosmos
At the top of the page Here's what's going to happen. I'm gonna read this, and you're gonna listen, and you're gonna stay on the line. And you're not gonna interrupt, and you're not gonna speak for any reason. Some of this you know. I'm gonna start at the top of the page.
He had but to speak He had but to speak aloud the words that came into his head, and those around him would fall in line. wordscommunicationpersuasion
Like normal people Abe: What's wrong with our hands? Aaron: What do you mean? Abe: Why can't we write like normal people? Aaron: I don't know...I can see the letters. I know what they should look like, I just can't get my hand to make them. writing