Ensuring Excellence An Article by Marty Cagan www.svpg.com …in so many of the best product companies there is an additional dimension that goes beyond individual empowered product teams, and even goes beyond achieving business results. It has to do with ensuring a level of what I’ll refer to here as “excellence” although that is clearly a very ambiguous term. Over the years, this concept has been referred to by many different names, always necessarily vague, but all striving to convey the same thing: “desirability,” “aha moments,” “wow factor,” “magic experiences,” or “customer delight,” to list just a few. The concept is that an effective product that achieves results is critical, but sometimes we want to go even beyond that, to provide something special. Maybe it’s because we believe this is needed to achieve the necessary value. Maybe it’s because the company has built its brand on inspiring customers. Often this dimension shows up most clearly in product design, where functional, usable but uninspiring designs can often achieve our business results, but great design can propel us into this realm of the inspiring. Do they really need it? qualitycraftproductssoftware
The Nature of Product An Article by Marty Cagan www.svpg.com Too many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.” On GreatnessOne Of Us uxproductsproblemsdesign
Product vs. Feature Teams An Article by Marty Cagan svpg.com This article is certain to upset many people. Empowered product teamsViability, usablity, feasibilityWhat went wrong? featuressoftwareagile
Silicon Valley Product Group A Website by Marty Cagan svpg.com The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love softwareleadership
Primer A Film by Shane Carruth www.imdb.com A normal wooden pencilSomething moreAt the top of the pageParanoiaHe had but to speak+1 More timetechnologyexperiments
A normal wooden pencil Aaron: You know that story about how NASA spent millions of dollars developing this pen that writes in Zero G? And how Russia solved the problem? Abe: Yeah, they used a pencil. problemscreativityconstraintscosmos
At the top of the page Here's what's going to happen. I'm gonna read this, and you're gonna listen, and you're gonna stay on the line. And you're not gonna interrupt, and you're not gonna speak for any reason. Some of this you know. I'm gonna start at the top of the page.
He had but to speak He had but to speak aloud the words that came into his head, and those around him would fall in line. wordscommunicationpersuasion
Like normal people Abe: What's wrong with our hands? Aaron: What do you mean? Abe: Why can't we write like normal people? Aaron: I don't know...I can see the letters. I know what they should look like, I just can't get my hand to make them. writing