The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities.
The contents of the city's images which are referable to physical forms can conveniently be classified into five types of elements: paths, edges, districts, nodes, and landmarks.
Paths are the channels along which the observer customarily, occasionally, or potentially moved.
Edges are the linear elements not used or considered as paths by the observer. They are the boundaries.
Districts are the medium-to-large sections of the city, conceived of as having two-dimensional extent.
Nodes are points, the strategic spots in a city into which an observer can enter, and which are the intensive foci to and from which they are traveling.
Landmarks are another type of point-reference, but in this case the observer does not enter within them, they are external. They are usually a rather simply defined physical object: building, sign, store, or mountain.