The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
Follies A Definition www.britannica.com Folly at Hagley Hall, Hereford and Worcester, built by Sanderson Miller, 1749–50 In architecture, a folly is a costly, generally nonfunctional building that was erected to enhance a natural landscape. Follies first gained popularity in England, and they were particularly in vogue during the 18th and early 19th centuries, when landscape design was dominated by the tenets of Romanticism. Thus, depending on the designer’s or owner’s tastes, a folly might be constructed to resemble a medieval tower, a ruined castle overgrown with vines, or a crumbling Classical temple complete with fallen, eroded columns. To build a follyThermal aediculaeThere it is again architecturebuilding