The Cycle of Goodness An Idea by Tadao Yoshida ykknorthamerica.com The CYCLE OF GOODNESS® is the corporate philosophy established by YKK’s founder, Tadao Yoshida, who believed that “no one prospers without rendering benefit to others.” It expresses the basic belief of the YKK Group. Tadao Yoshida firmly believed that business belongs to society. As an important member of society, a company survives through coexistence. When the benefits are shared, the value of the company’s existence will be recognized by society. When pursuing his business, Mr. Yoshida was most concerned with that aspect and would find a path leading to mutual prosperity. He believed that using ingenuity and inventiveness in business activities and constantly creating new value would lead to the success of clients and business partners and make it possible to contribute to society. This type of reasoning is referred to as the CYCLE OF GOODNESS® and has always served as the foundation of our business activities. Why YKK zippers are the brown M&Ms of product design goodnesssocietybusiness
Thermal aediculae The inglenook, the gazebo, and the porch swing also have strong definitions of their spaces. They are each a bit like a little house set off for a special thermal purpose. They might be termed "thermal aediculae". Although the term aedicula is most often used in conjunction with a sacred or ceremonial little house, it can also be used to describe any diminutive structure used to mark a place as special. Summerson contends that there is a basic human "fascination of the minitature shelter." Perhaps this is because the aedicula intensifies ones experience of the place by working someone like a caricature. By reducing some things in scale, it exaggerates the importance of other things, most especially the size of a person in relation to the space. Lisa Heschong, Thermal Delight in Architecture InglenookAediculaFolliesTo build a folly