One of the best (and easiest) ways to start making sense of a document is to highlight its “important” words, or the words that appear within that document more often than chance would predict. That’s the idea behind Amazon.com’s “Statistically Improbable Phrases”:
Amazon.com’s Statistically Improbable Phrases, or “SIPs”, are the most distinctive phrases in the text of books in the Search Inside!™ program. To identify SIPs, our computers scan the text of all books in the Search Inside! program. If they find a phrase that occurs a large number of times in a particular book relative to all Search Inside! books, that phrase is a SIP in that book.
Should we really demand that the guy who checks ticket stubs at the movie theater hones his craft?
Well, yes. No job is too low to not warrant care, because no job exists in isolation. Carelessness ripples. It adds friction to the working of the world. To phone it in or run out the clock, regardless of how alone and impotent you might feel in your work, is to commit an especially tragic—for being so preventable—brand of public sin.
Bob [the driving instructor] oozes concern; he wants to infect the state of New Jersey with good driving habits. He respects his public role, the fact that the minute he's done with these kids they head straight for their parents' car keys and out onto the roads we share. When I asked him what he likes to do outside of work, he laughed: "This is my life."
Folly at Hagley Hall, Hereford and Worcester, built by Sanderson Miller, 1749–50
In architecture, a folly is a costly, generally nonfunctional building that was erected to enhance a natural landscape. Follies first gained popularity in England, and they were particularly in vogue during the 18th and early 19th centuries, when landscape design was dominated by the tenets of Romanticism. Thus, depending on the designer’s or owner’s tastes, a folly might be constructed to resemble a medieval tower, a ruined castle overgrown with vines, or a crumbling Classical temple complete with fallen, eroded columns.