When Customer Journeys Don’t Work: Arcs, Loops, & Terrain An Article by Stephen P. Anderson stephenanderson.medium.com Thinking [in terms of loops and arcs] allows us to let go of a specific journey or sequence, and imagine dozens of scenarios and possible sequences in which these skills can be learned. This doesn’t mean there aren’t more fundamental skills that other skills build upon, but we can let go the tyranny of how, precisely, a person will move through a system. We’re free to zoom in and obsess on these loops, which does two things for us: Approach the design of a system as the design of these as small but significant moments of learning. Consider the many ways these loops might be sequenced, with the exact order being less important. uxsystemsfeedbackgames
Skeleton, Organs, Circulation, Sinew, Skin An Article by Dorian Taylor I’m concerned with how I witness the work of user experience practitioners getting treated: like it’s just a set of motions toward a product’s all-important implementation, and one that we try to compress, due to its ostensible superfluity. Once the implementation is finished, the UX work appears to usually get discarded. Tracing the answer backThe UX coral reef ux
Tracing the answer back I submit that the materials that form the precursors to a product’s implementation have considerable value on their own. My vision is that I will be able to ask a question as mundane as one about the wording of a single button, and trace the answer all the way back to the overarching business strategy to see that it makes sense. decisions
The UX coral reef It isn’t a site, or a service, or even an identifiable product at all, but rather a system for creating a skin around and connective tissue between things like: Demographic studies Contextual inquiries Stakeholder and user interviews Surveys The business ecosystem Personas Scenarios Sketches, storyboards, wireframes Mockups, models and prototypes Email and IM conversations Meeting notes Content inventories and audits Concept schemes, taxonomies, thesauri A UI style guide A branding and visual identity guide A voice and tone guide A code style guide ...etc The individual elements of such a corpus represent the work of half a dozen specialist sub-disciplines, and are useful for realizing a product’s implementation. But if you hook them all up together, they merge to become a strategic artifact that transcends products and operates as a critical control surface for the business. This is because what such an artifact represents is a coral reef of deeply-considered and hard-fought decisions, and a story of the process that yielded them. connection