The most interesting things that come to mind A Fragment by Nabeel Qureshi nabeelqu.co A meta note, inspired both by Proust and by this book about Proust: after reading a book, when you're making notes, don't refer to the book; just write down the most interesting things that come to mind. This is a better way of digging out what actually struck you about the book; as soon as you have the book to reference, you will start looking up the bits you "should" write about, and end up aiming at comprehensiveness rather than interestingness. Your actual criterion should be whatever interested you. Later, you can fill in quotations & references. The Zettelkasten Method notetakingreading
Customers don't know what they want At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them." Then he pulled out a device that was about the size of a desk diary. "Do you want to see something neat?" When he flipped it open, it turned out to be a mock-up of a computer that could fit in your lap, with a keyboard and a screen hinged together like a notebook. "This is my dream of what we will be making in the mid- to late eighties," he said. They were building a company that would invent the future. Walter Isaacson, Steve Jobs The iMac