Ensuring Excellence An Article by Marty Cagan www.svpg.com …in so many of the best product companies there is an additional dimension that goes beyond individual empowered product teams, and even goes beyond achieving business results. It has to do with ensuring a level of what I’ll refer to here as “excellence” although that is clearly a very ambiguous term. Over the years, this concept has been referred to by many different names, always necessarily vague, but all striving to convey the same thing: “desirability,” “aha moments,” “wow factor,” “magic experiences,” or “customer delight,” to list just a few. The concept is that an effective product that achieves results is critical, but sometimes we want to go even beyond that, to provide something special. Maybe it’s because we believe this is needed to achieve the necessary value. Maybe it’s because the company has built its brand on inspiring customers. Often this dimension shows up most clearly in product design, where functional, usable but uninspiring designs can often achieve our business results, but great design can propel us into this realm of the inspiring. Do they really need it? qualitycraftproductssoftware
The Nature of Product An Article by Marty Cagan www.svpg.com Too many product managers and product designers want to spend all their time in problem discovery, and not get their hands dirty in solution discovery – the whole nonsense of “product managers are responsible for the what and not the how.” On GreatnessOne Of Us uxproductsproblemsdesign
Product vs. Feature Teams An Article by Marty Cagan svpg.com This article is certain to upset many people. Empowered product teamsViability, usablity, feasibilityWhat went wrong? featuressoftwareagile
Silicon Valley Product Group A Website by Marty Cagan svpg.com The best companies go about building great products differently. Silicon Valley Product Group (SVPG) was created to share lessons learned and best practices about how to build innovative products customers love softwareleadership
Apologia A Chapter from A Search for Structure by Cyril Stanley Smith If the features of many are comparedPebbles on the beachHalf-formed perceptionInterdisciplinary
If the features of many are compared Almost all fields today are concerned in one way or another with hierarchical structure, and a theory, or perhaps more usefully a metaphor, common to all may emerge if the features of many are compared. Though the units in different fields are different, in all of them meaning comes through communication: patterns of communication are common to all, with aggregation leading to diversity or unity, and the clumps of unity themselves serving in turn as units in larger structrures based on more complex but still direct communication. hierarchystructure
Pebbles on the beach Newton picked up the pebbles on his metaphoric beach with an intellectual objective in mind, but his ancestor in paleolithic times picked up real minerals because he enjoyed looking at them: quite inadvertently he started the chain of practice and craftsmanship and thought that led to the diversity of specialized materials and generalized theory today. More like the early Homo sapiens than the sixteenth-century intellectual giant I have enjoyed a life of rather undisciplined wandering and search. searchcuriosity
Half-formed perception Science must be simple, yet the human brain has a structure that gives it the capacity for relating to the world in its undivided complexity in ways that are not logical, though they are effective. Aesthetic interest aroused by observation and half-formed perception seems usually, perhaps always, to precede exact analysis. intuitioncognition
Interdisciplinary These papers are probably to be called interdisciplinary—an “in” word these days—but any value they may have derives from the fact that the author started with a rather deep immersion in a single discipline. One cannot hope to understand the nature of interaction between impinging areas without a firm knowledge of at least one of them. knowledgescience