When we make a model and realize it's rubbish Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great. He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements. Jonathan Ive, Steve Jobs Drawing as a means of thinking iteration
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual
To be truly simple Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. Jonathan Ive, Steve Jobs Less, but betterTool-being simplicity
That feeling of putting care into a product I always understood the beauty of things made by hand. I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product. Unlike some designers, [Ive] didn't just make beautiful sketches; he also focused on how the engineering and inner components would work. He became head of [the design department at Apple] in 1996, the year before jobs returned, but wasn't happy. Amelio had little appreciation for design. There wasn't that feeling of putting care into a product, because we were trying to maximize the money we made. All they wanted from us designers was a model of what something was supposed to look like on the outside, and then engineers would make it as cheap as possible. I was about to quit. Jonathan Ive, Steve Jobs
Beyond improvement In so many ways Dieter Rams’s work is beyond improvement. Although new technologies have since offered new opportunities, his designs are not undermined by the limits of the technologies of their time. The concave button top, designed to stop your finger from slipping as it made the long travel necessary for earlier mechanical switches, does not point to obsolete mechanisms. Instead, it reminds us how immediately and intuitively form alone can describe what an object does and suggest how we should use it. Jonathan Ive, Dieter Rams: As Little Design as Possible designperfection
Eulogy for Steve Jobs An Article by Jonathan Ive www.wsj.com He was without doubt the most inquisitive human I have ever met. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. It was ferocious, energetic and restless. His curiosity was practiced with intention and rigor. Many of us have an innate predisposition to be curious. I believe that after a traditional education, or working in an environment with many people, curiosity is a decision requiring intent and discipline. In larger groups our conversations gravitate towards the tangible, the measurable. It is more comfortable, far easier and more socially acceptable talking about what is known. Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable. Our curiosity begs that we learn. And for Steve, wanting to learn was far more important than wanting to be right. Steve Jobs curiositylearningideas
Why Sketch? An Essay from Field Notes on Science and Nature by Jenny Keller What you have observed closelyA single imageParallel refinementColor reproductionThe negative spaces+4 More Conversational drawingThe Beauty of the Overlooked
What you have observed closely Drawing requires that you pay attention to every detail—even the seemingly unimportant ones. In creating an image (no matter how skillfully), the lines and tones on the paper provide ongoing feedback as to what you have observed closely and what you have not. drawingdetailsseeing
A single image Scientific illustrations can achieve certain things that photographs cannot. A good illustration can portray difficult-to-photograph or rarely witnessed events. It can incorporate everything that’s important into one single image or show a special view of a subject. It would be next to impossible to observe, in nature, a dozen different aquatic species in their natural habitat, posing perfectly together and all in focus at one time—but such a scene can easily come to life in an illustration. notetaking
Parallel refinement My studies of live animals usually begin with a series of quick drawings, all on a single page. When the subject changes position—which it pretty much always does—I abandon the first sketch and start a new one. Continuing on in this way, the page fills with mostly unfinished squiggles until the animal eventually resumes one of its earlier poses. If that happens, I add as much detail or refinement to one of the easier sketches as I can. While this is all going on, I also jot down written notes that help explain what I observed and what seemed significant.
Color reproduction In-person, live observation of color is a practice for which I feel there is no adequate substitute. Photographs are often imprecise in reproducing color. perception
The negative spaces Focus on the negative spaces surrounding the object to give yourself a fresh perspective on the form. space
Hues subdued Colors in nature are, in general, more subdued than what comes directly from the pencil or the tube of paint. Greens, especially, tend to be a lot browner than we expect. The palette of natureColors in nature color
Unfinished Leave the drawing unfinished. Record as much information as you need, but don’t draw any forms, details, or colors that are merely repetitive. The back and front of a representative flower on a plant, for example, or half of a bilaterally symmetrical animal may be all that’s necessary. research