How to blog An Article by Tom MacWright macwright.com Own your domain and use simple technology Never change the technology Write something on a schedule Never change the technology Things Learned Blogging blogging
Hacking is the opposite of marketing An Article by Tom MacWright macwright.com One of my favorite definitions of “hacking” is the creative reuse of tools for new and unexpected purposes. Hacking is using your email account as a hard drive, using your bicycle seat to open a beer, using Minecraft’s red bricks to create a calculator in the game. The opposite of hacking is marketing. Marketing tells you that this particular non-stick pan is the pan you’ll use to make omelettes, and you’ll do it in the morning dressed in fashionable clothing in a nice kitchen. It includes a photo and inspirational copywriting to drive this home. Marketing dictates a style, context, and purpose for even the most general-purpose products. This narrative needs to be specific so that you can readily imagine it: it’s you, in an Airbnb, laughing with friends. All sorts of ways to use the machineIn ways you didn't anticipateStretching the product toolsadvertisingcreativityutility
The return of fancy tools An Article by Tom MacWright macwright.com Technology is seeing a little return to complexity. Dreamweaver gave way to hand-coding websites, which is now leading into Webflow, which is a lot like Dreamweaver. Evernote give way to minimal Markdown notes, which are now becoming Notion, Coda, or Craft. Visual Studio was “disrupted” by Sublime Text and TextMate, which are now getting replaced by Visual Studio Code. JIRA was replaced by GitHub issues, which is getting outmoded by Linear. The pendulum swings back and forth, which isn’t a bad thing complexitysimplicitytoolssoftwaretechnologynotetaking
Picking better names for variables, functions, and projects An Article by Tom MacWright macwright.com Avoid weasel words Follow patterns religiously Don’t cheap out on characters Call things the same thing Don’t name internal projects When things change, change their names namescode
Why Sketch? An Essay from Field Notes on Science and Nature by Jenny Keller What you have observed closelyA single imageParallel refinementColor reproductionThe negative spaces+4 More Conversational drawingThe Beauty of the Overlooked
What you have observed closely Drawing requires that you pay attention to every detail—even the seemingly unimportant ones. In creating an image (no matter how skillfully), the lines and tones on the paper provide ongoing feedback as to what you have observed closely and what you have not. drawingdetailsseeing
A single image Scientific illustrations can achieve certain things that photographs cannot. A good illustration can portray difficult-to-photograph or rarely witnessed events. It can incorporate everything that’s important into one single image or show a special view of a subject. It would be next to impossible to observe, in nature, a dozen different aquatic species in their natural habitat, posing perfectly together and all in focus at one time—but such a scene can easily come to life in an illustration. notetaking
Parallel refinement My studies of live animals usually begin with a series of quick drawings, all on a single page. When the subject changes position—which it pretty much always does—I abandon the first sketch and start a new one. Continuing on in this way, the page fills with mostly unfinished squiggles until the animal eventually resumes one of its earlier poses. If that happens, I add as much detail or refinement to one of the easier sketches as I can. While this is all going on, I also jot down written notes that help explain what I observed and what seemed significant.
Color reproduction In-person, live observation of color is a practice for which I feel there is no adequate substitute. Photographs are often imprecise in reproducing color. perception
The negative spaces Focus on the negative spaces surrounding the object to give yourself a fresh perspective on the form. space
Hues subdued Colors in nature are, in general, more subdued than what comes directly from the pencil or the tube of paint. Greens, especially, tend to be a lot browner than we expect. The palette of natureColors in nature color
Unfinished Leave the drawing unfinished. Record as much information as you need, but don’t draw any forms, details, or colors that are merely repetitive. The back and front of a representative flower on a plant, for example, or half of a bilaterally symmetrical animal may be all that’s necessary. research