The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
The illustrated guide to a Ph.D. An Article by Matt Might matt.might.net Show image 0 Show image 1 Imagine a circle that contains all of human knowledge. By the time you finish elementary school, you know a little. By the time you finish high school, you know a bit more. With a bachelor's degree, you gain a specialty. A master's degree deepens that specialty: Reading research papers takes you to the edge of human knowledge. Once you're at the boundary, you focus. You push at the boundary for a few years. Until one day, the boundary gives way. And, that dent you've made is called a Ph.D.. Of course, the world looks different to you now. So, don't forget the bigger picture. Keep pushing. knowledgescienceprogressresearch