The McDonald’s Theory of Creativity An Article by Jon Bell jonbell.medium.com I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s. An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic! It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones. The surprising effectiveness of writing and rewriting creativityideasrepair
Primer A Film by Shane Carruth www.imdb.com A normal wooden pencilSomething moreAt the top of the pageParanoiaHe had but to speak+1 More timetechnologyexperiments
A normal wooden pencil Aaron: You know that story about how NASA spent millions of dollars developing this pen that writes in Zero G? And how Russia solved the problem? Abe: Yeah, they used a pencil. problemscreativityconstraintscosmos
At the top of the page Here's what's going to happen. I'm gonna read this, and you're gonna listen, and you're gonna stay on the line. And you're not gonna interrupt, and you're not gonna speak for any reason. Some of this you know. I'm gonna start at the top of the page.
He had but to speak He had but to speak aloud the words that came into his head, and those around him would fall in line. wordscommunicationpersuasion
Like normal people Abe: What's wrong with our hands? Aaron: What do you mean? Abe: Why can't we write like normal people? Aaron: I don't know...I can see the letters. I know what they should look like, I just can't get my hand to make them. writing