Jared Spool
Understanding the Kano Model
Monkeys testing random designs
A Tweet by Jared SpoolA/B testing is an effective approach to use science to design and deliver deeply-frustrating user experiences.
A/B testing without upfront research is just random monkeys testing random designs to see which of those designs do “best” against random criteria.
If drug testing was actually implemented like most A/B tests, you’d give 2 drugs to 2 groups of people and pick the “winner” by whichever group had fewer deaths.
The Pleasure of Observing
Abbreviation
I generally do not like to abbreviate behavioral notes. An important detail may be ignored or considered irrelevant and discarded because it lacks a discrete category on the list. It is often an anecdotal event that offers special insight.
Beyond dry facts
If one has a personal knowledge of the individual animals being studied, observations in field notes cease to be impersonal, and an observer’s empathy can lead beyond dry facts to better intuition and insight.
A study should persist
Since we cannot interview the subject, we can only infer the past from the present. Ideally, a study should persist for at least the life span of an animal.
Precious intangible values
The “precious intangible values” of this wilderness.
Independent fragments of existence
You cannot divide me into independent fragments of existence.
— The Last Panda, 1993
Panda routes
A detailed route of a panda foraging on bamboo shoots, showing the number of shoots eaten and droppings deposited (black spots) on May 31, 1982.