littlebigdetails A Blog by Floris Dekker littlebigdetails.com Little Big Details is a curated collection of the finer details of design. As Charles & Ray Eames put it: “The details are not the details; they make the product.” This is intended to be a source of inspiration. Created and curated by Floris Dekker. Alumni: Andrew McCarthy. Essential vs. nice to have detailsmicrositeswhimsydesign
Customers don't know what they want At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them." Then he pulled out a device that was about the size of a desk diary. "Do you want to see something neat?" When he flipped it open, it turned out to be a mock-up of a computer that could fit in your lap, with a keyboard and a screen hinged together like a notebook. "This is my dream of what we will be making in the mid- to late eighties," he said. They were building a company that would invent the future. Walter Isaacson, Steve Jobs The iMac