A time to build and a time to repair An Article by Elizabeth M. Renieris www.cigionline.org There is a time to build and a time to repair. Repairing what is broken is difficult and important work that requires contextualizing technology and working within creative constraints…If we just keep building without repairing what exists or applying lessons learned along the way, we will continue to spin our wheels as the same problems accumulate and amplify. In this way, our technology may evolve, but our relationship to it (and to each other) can only degrade. Builder Brain repairbuildingtechnology
Customers don't know what they want At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them." Then he pulled out a device that was about the size of a desk diary. "Do you want to see something neat?" When he flipped it open, it turned out to be a mock-up of a computer that could fit in your lap, with a keyboard and a screen hinged together like a notebook. "This is my dream of what we will be making in the mid- to late eighties," he said. They were building a company that would invent the future. Walter Isaacson, Steve Jobs The iMac