Goodbye, Google An Article by Douglas Bowman stopdesign.com Without a person at (or near) the helm who thoroughly understands the principles and elements of Design, a company eventually runs out of reasons for design decisions. With every new design decision, critics cry foul. Without conviction, doubt creeps in. Instincts fail. “Is this the right move?” When a company is filled with engineers, it turns to engineering to solve problems. Reduce each decision to a simple logic problem. Remove all subjectivity and just look at the data. Data in your favor? Ok, launch it. Data shows negative effects? Back to the drawing board. And that data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions. Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case. I can’t operate in an environment like that. I’ve grown tired of debating such minuscule design decisions. There are more exciting design problems in this world to tackle. designdecisionsdata
Time and space Tones appear placed and directed predominantly in time from before to now to later. Their juxtaposition in a musical composition is perceived within a prescribed sequence only. Horizontally, the tones follow each other, perhaps not in a straight line, but of necessity in a prescribed order and only in 1 direction – forward. Tones heard earlier fade, and those farther back disappear, vanish. We do not hear them backward. Colors appear connected predominantly in space. Therefore, as constellations they can be seen in any direction and at any speed. And as they remain, we can return to them repeatedly and in many ways. This remaining and not remaining, or vanishing and not vanishing, shows only 1 essential difference between the fields of tone and color. The accuracy of perception in one field is matched by the durability of retention in the other, demonstrating a curious reversal in visual and auditory memory. Josef Albers, Interaction of Color It will not stand still to be pointed at