The right box to think inside of A Quote by Aza Raskin www.robinrendle.com Design is not about learning to think outside the box, it’s about finding the right box to think inside of. designthinkingcreativity
Artifice, blindness, and suicide A Quote en.wikipedia.org The first step is to measure whatever can be easily measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide. The McNamara fallacy metricsqualitygoodness