The Alchemist A Novel by Paulo Coelho en.wikipedia.org My own beauty reflectedThicker booksTo find God in the seminaryWhat others want them to beThe soul of the universe+25 More The alchemists in their mixings destinyloveadventureexploration
Artifice, blindness, and suicide A Quote en.wikipedia.org The first step is to measure whatever can be easily measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide. The McNamara fallacy metricsqualitygoodness