Style
Something akin to style
A particular deficiency of which they all partake
Illa de la Discòrdia
The discoveries you make in the making
Style is an expression of the interest you take in the making of every sentence.
It emerges, almost without intent, from your engagement with each sentence.
It's the discoveries you make in the making of the prose itself.Where ambiguity rules, there is no "style"—or anything else worth having.
Pursue clarity instead.
In the pursuit of clarity, style reveals itself.Substance over style
By the 1930s, the teardrop shape, known since the turn of the century to be the form of least resistance, was incorporated into Boeing and Douglas aircraft, and, being the contemporary artifact that best symbolized the future, the airplane set the style for things generally. The most static of mundane objects were streamlined for no functional purpose, and chromed and rounded staplers, pencil sharpeners, and toasters were hailed as the epitome of design.
...Though all design is necessarily forward-looking, all design or design changes are not necessarily motivated by fickle style trends. The best in design always prefers substance over style, and the lasting concept over the ephemeral gimmick.
Style consists in distinction of form
Writing about style in architecture, the nineteenth-century theorist Viollet-le-Duc asserted that "style consists in distinction of form," and complained that animals expressed this better than the human species. He felt that his contemporaries had "become strangers to those elemental and simple ideas of truth which lead architects to give style to their designs," and he found it "necessary to define the constituent elements of style, and, in doing so, to carefully avoid those equivocations, those high-sounding but senseless phrases, which have been repeated with all that profound respect which most people profess for that which they do not understand."
The signature
It has long been understood that striving for originality as an end in itself is the mark of an inferior artist. The personal style of a good artist is never something that has been deliberately cultivated and forced but something that has appeared unsought as inevitably as the personal style of a man's handwriting.
But since artists of note are seen to have a distinct personal style, no artist can hope to make a reputation in a competitive society unless he too can show a distinctive style which easily differentiates his work from that of other artists and draws attention to it. Therefore artists of little capability or uncertain vocation will take great care to make their work look 'different', whereas those with any certainty in them will know that their work cannot help but look different from that of other people any more than signatures can.
It is worth reflecting that the fact of the unmistakable individuality of each man's signature is one foundation of modern commerce everywhere. To establish the individuality of it one need not write it vertically up the page in letters two inches high. And yet there are only twenty six letters, and everyone else uses them too.
An engine of technological difference
Whether at the level of national "technological styles" that shape and differentiate the nature of "same" technologies in different national contexts, or the simple but consequential variations by which industrial commodities are brought into, enlivened, and sustained within the circumstances of individual homes and lives, repair may constitute an important engine by which technological difference is produced and fit is accomplished.
A concept of style
It is a concept based not on the classification of various physical features of architecture and urban design but on the problem-solving process itself. We have seen that the final outcome of a design process is strongly determined by at least three aspects of that process:
- the subject matter of the organizing principles which are adopted,
- the manner in which these principles are interpreted and reinterpreted in the context of the problem at hand, and
- the sequent of applying such organizing principles.
Consistency in style among the output of designers can thus be understood as a habitual way of doing things, of solving problems.
Style is not separate from substance
Young writers often suppose that style is a garnish for the meat of prose, a sauce by which a dull dish is made palatable. Style has no such separate entity; it is nondetachable, unfilterable. The beginner should approach style warily, realizing that it is an expression of self, and should turn resolutely away from all devices that are popularly believed to indicate style - all mannerisms, tricks, adornments. The approach to style is by way of plainness, simplicity, orderliness, sincerity.
The young writer should learn to spot them - words that at first glance seem freighted with delicious meaning but that soon burst in air, leaving nothing but a memory of bright sound.
Eyes which do not see
Our epoch is fixing its own style day by day. It is there under our eyes—Eyes which do not see.
All the work of an epoch
Style is a unity of principle animating all the work of an epoch, the result of a state of mind which has its own special character.
Our own epoch is determining, day by day, its own style.
Our eyes, unhappily, are unable yet to discern it.Shoes
It was perhaps a pedantic matter over which to come to such a decision, but shoes are supreme symbols of aesthetic, and hence by extension psychological, compatibility. Certain areas and coverings of the body say more about a person than others: shoes suggest more than pullovers, thumbs more than elbows, underwear more than overcoats, ankles more than shoulders.
Controlled!
Braun design is greatly reduced - stripped of all that is unnecessary. Nevertheless, there is a strong aesthetic characterized by balance, order and harmony.
Self-control is very important. Although my own taste is involved it always has to be under control. Not suppressed though! Controlled!
When design gets too easy
Design has invariably exhibited styles because some clear limitations on freedom of choice are psychologically necessary to nearly all designers. When design gets too easy it becomes difficult.
Who did the teaching, then?
It has been contended sometimes that our response to works of art is entirely learnt and in no way innate; but the questions 'Who did the teaching, then? and how?' have not, I fancy, been much investigated. This contention is very true of our responses to styles and fashions, but it is not true of our response to beauty.
Typography exists to honor content
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspired to a kind of statuesque transparency. Its other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time.
Typographic style
Literary style, says Walter Benjamin, “is the power to move freely in the length and breadth of linguistic thinking without slipping into banality.” Typographic style, in this large and intelligence sense of the word, does not mean any particular style – my style or your style, or Neoclassical or Baroque style – but the power to move freely through the whole domain of typography, and to function at every step in a way that is graceful and vital instead of banal.
No-nonsense
Admittedly, though, however alert and aware I felt, I was probably more aware of the effects the lecture seemed to be having on me than of the lecture itself, much of which was over my head, and yet was almost impossible to look away from or not feel stirred by. This was partly due to the substitute's presentation, which was rapid, organized, undramatic, and dry in the way of people who know that what they are saying is too valuable in its own right to cheapen with concern about delivery or 'connecting' with the students. In other words, the presentation had a kind of zealous integrity that manifested not as style but as the lack of it. I felt that I suddenly, for the first time, understood the meaning of my father's term 'no-nonsense', and why it was a term of approval.
A Search for Structure
A Book by Cyril Stanley SmithThe Art of Looking Sideways
A Book by Alan FletcherCover art for Alan Fletcher's wonderfully expansive commonplace book.
Dieter Rams: As Little Design as Possible
A Book by Sophie Lovell & Dieter RamsThe Design of Design
A Book by Frederick P. Brooks, Jr.The Nature and Art of Workmanship
A Book by David PyeThe Craftsman
A Book by Richard SennettThe Nature and Aesthetics of Design
A Book by David PyeUI and Capability
An Article by Ryan SingerI’m very conscious of whether I am affording a feature or styling it. It’s important to distinguish because they look the same from a distance.
...Affording a capability and styling it are both important. But it’s essential to know which one you are doing at a given time. Style is a matter of taste. Capability and clarity are not. They are more objective. That person standing at the edge of the chasm cares more about accomplishing their task than the details of the decor.
Whomst styles?
An Article by Robin SloanThis is a “whostyle”: an attempt to carry the ~timbre~ of an author’s voice, in the form of their design sensibility, through into a quotation. It’s the author who defines their whostyle; the quoting site just honors it, a frame around their words.
I think the whostyle makes a few arguments. Among them:
- Text is more than a string of character codes. Its design matters, typography and layout alike; these things support (or subvert!) its affect, argument, and more.
- The web should be more colorful and chaotic, along nearly every dimension. The past five years have brought a flood of new capabilities, hugely expressive — let’s use them!
- Quoting is touchy, and anything you can do to cushion it with respect and hospitality is a plus.
Design System as Style Manual With Web Characteristics
An Article by Dorian TaylorIn my opinion, what makes a designer competent is precisely their ability to credibly justify their conclusions. If you can’t do this as a designer—no matter how successful your results are—then neither I nor anybody else can tell if you aren’t just picking things at random.
What I am proposing, then, is no less than to make a designer’s entire line of reasoning a matter of permanent record. On the surface is the familiar set of prescriptions, components, examples and tutorials, like you would expect out of any such artifact. Attached to every element, though, is a little button that says You click it, and it tells you. The proximate explanation will probably not be very satisfying, so you click on the next until you get to the end, at which point you are either satisfied with the explanation, or you aren’t.
Infrastructure: A Guide to the Industrial Landscape
Savage, hostile, and cruel
Some may find puzzling or distasteful the parallel I am drawing between the study of nature and the study of technology. After all, nature is good and good for you, whereas everyone knows that technology is ugly, evil, and dangerous.
A few centuries ago—say, on the American western frontier—a quite different view prevailed. Nature was seen as savage, hostile, cruel. Mountains and forests were barriers, not refuges. The lights of civilization were a comforting sight. We took our charter from the book of Genesis, which grants mankind dominion over the beasts, and felt it was both our entitlement and our duty to tame the wilderness, fell the trees, plow the land, and dam the rivers.
Nature undisturbed
My chief aim is simply to describe and explain the technological fabric of society, not to judge whether it is good or bad, beautiful or ugly. And yet I would not argue that technology is neutral or value-free. Quite the contrary: I suggest that the signs of human presence are the only elements of the landscape that have and moral or aesthetic significance at all. In nature undisturbed, a desert is not better or worse than a forest or a swamp; there is simply no scale on which to rank such things unless it is a human scale of utility or beauty. Only when people intervene in nature is there any question of right or wrong, better or worse.
The raw materials of society
A big hole in the ground: This is where most of the raw materials of an industrial society come from. To appreciate the scale of this excavation, note that the bright blue object on a shelf near the center of the image is a Porta Potti.
The dragline
A dragline is the largest of the machines used to strip away the overburden and mine the ore layer at an open-cast mine. A bucketload for this particular dragline, one of the world's largest, is 220 cubic yards. Note the school bus, which would easily fit in the bucket.
Dark satanic steel
When poet William Blake wrote of "dark satanic mills", he couldn't have been looking at a steel mill because there were none in 1804. Nevertheless, when I visit a steel mill, Blake's phrase always comes to mind. With the heat and the pounding noise, the dust and smoke, and the red glow against the night sky, it's hard not to see these places as infernal. And yet the process of making steel also produces some of the most hauntingly beautiful images found anywhere in the world of industry.
Strength from both mass and form
Hoover Dam has the shape of an arch dam, but it is actually a hybrid structure, gathering strength from both mass and form. The dam is often ranked as one of the most exquisite of all engineered structures. It is fitted to its site so well that the gnarly canyon wall looks like an organic growth engulfing the mass of concrete.
Warmed by the afternoon sun
Textbooks on water-system engineering state that supply mains are generally installed on the north side of the street in the Northern Hemisphere and on the south side in the Southern Hemisphere, so that the sun will warm them. In both hemispheres they are supposed to be on the east side of north-south streets, on the premise that the afternoon sun is warmer than the morning sun.
Trompe l'oeil fantasies
In residential neighborhoods some sewage-pumping stations are trompe l'oeil fantasies, dressed up to look like the split-level or colonial houses that surround them. If you look closely, it's not hard to spot these disguised pumphouses: the heavy-duty power connections, the big ventilating fans, and the diesel generator in the backyard are all tip-offs. Furthermore, the windows are often fakes, with sash and shutters adorning a blank wall.
Quaker Square Inn
The modernist architect Le Corbusier was an admirer of American grain elevators, suggesting that their regularity and modularity could serve as a model for other kinds of buildings. At least one later architect took the suggestion seriously. The Quaker Square Inn in Akron, Ohio, occupies the shell of a former elevator. If you're in town for the night, you can rent a round room in one of the silos.
A metropolis for hydrocarbons
An oil refinery suggests the image of a metropolis for hydrocarbons, the pipe manifolds like expressways, the distillation towers like skyscrapers.
A haunting, syncopated music
"Rappers" on the roof of the electrostatic precipitator knock the accumulated dust free, letting it fall into the storage hopper. Each rapper is the size and shape of a baseball bat. Inside is an electromagnet that pulls a steel plunger upward, then allows it to fall again, producing a sharp knock. The rappers are energized at seemingly random intervals, producing a haunting, syncopated music. (The rhythm seemed more modern jazz than rap.)
Safety cut rope axe man
In the first nuclear reactor, constructed by Enrico Fermi in 1942 under the bleachers of the University of Chicago football stadium, the control rods were held up by a manila rope. A man with an axe was told to cut the rope if the reactor got out of hand. This "safety cut rope axe man" is supposedly the origin of the term SCRAM for an emergency shutdown procedure.
Pylons
Not all the towers along a transmission line are identical. Look closely at a tower where the line makes a sharp turn and you will likely find it is wider and beefier than other towers along the route. The added strength and weight are needed to resist the unbalanced pull of the conductors, which might overturn an ordinary tower. These special towers are called deviation or angle towers.
The transmission-line tower everybody knows is an Erector Set latticework of steel girders and diagonal braces. The techniques for designing and building these towers are the same ones used in constructing steel bridge trusses or crane booms. The individual pieces can be made cheaply from rolled steel and then bolted together on the site. This last point is more important than it might seem: transporting a fully assembled tower 100 feet tall is an awkward and expensive business.
Color coding
Telephone wires erupt in a multicolor cascade in a ground-level, pedestal-type splice case on a city street.
Dividing the set of 10 colors into two contrasting groups of 5 allows for exactly 25 combinations with one color from each group; thus, each pair in a bundle can be uniquely colored. A similar color code is applied to the ribbons that bind together all the pairs in a bundle, and to those of the superbundles. The result is highly festive! A specific wire might be identified as the blue-red conductor within the orange-black bundle within the brown-yellow superbundle.
The Iridium System
Several Low-Earth-Orbit (LEO) networks were proposed, but only one got off the ground: the Iridium system. The original Iridium proposal called for a "constellation" of 77 satellites, which gave the plan its name: the element iridium has atomic number 77, meaning that an iridium atom has 77 orbiting electrons. Before the satellites were launched, the constellation was scaled back to 66 active satellites, but no one wanted to change the name to Dysprosium.
Roads to nowhere
Among real-estate developers, straight lines and right angles went out of fashion sometime in the middle of the twentieth century. If you look at a town or a residential neighborhood laid out since then, you are more likely to find sinuous, serpentine roads—whether or not the topography offers any excuse for such curves. Many of these roads go nowhere: they are loops that bring you back to where you started, or they are cul-de-sacs. Making it easy to find your way through the network of streets is obviously not a high priority. This is an interesting development in urban geography: having redesigned the city to accommodate the automobile, we now search for ways to discourage people from driving on the streets.
A gradual refinement
The steel rail is an artifact whose form has been carefully optimized. This gradual refinement of the design was done not by a single brilliant engineer but by more than a century of industrial evolution. The rail was never meant to be an object of beauty, but its cross section has all the elegance of fine typography.
Hyperart: U.S. Rail
The steepest grade on U.S. main-line track is at the small town of Saluda, on a Norfolk Southern route between Spartanburg, South Carolina, and Asheville, North Carolina. The grade goes on for three miles at a slope of 4 or 5 percent. Trains have not been running on the line since 2001, but the tracks are still maintained.
An emblem of friendship
Bridges make connections; they bring people together—a role that has made them a traditional emblem of friendship. Consider the town of Mostar in Bosnia-Herzegovina. When fighting between ethnic factions broke out there in the 1990s, nothing symbolized the social disintegration more clearly than the destruction of a sixteenth-century stone-arch bridge that had linked the two parts of the town on opposite banks of the Neretva River. And the emblem of efforts to heal the divisions is a rebuilt bridge, opened with fireworks and fanfare in July of 2004.
Routine design
When we think of bridges, it is the dramatic and monumental long spans that come to mind first, especially the lithe suspension bridges such as the Golden Gate and the pure geometric arches such as Sydney Harbour. But the majority of bridges are not such spectacular structures. Most of them are ordinary overpasses, with spans of 30 or 40 feet, carrying roadways or rails across other thoroughfares or over small streams. You see such bridges by the dozen on any drive down the Interstate. They may be lacking in glamour, but they are more representative of a bridge builder's art.
The engineering and construction of girder bridges are pretty routine these days, but the bridges are not quite standard items you order from a catalogue. The girders, whether of steel or concrete, are custom-build for each bridge, then trucked to the site and hoisted into place with a crane. The designer still has scope for variation and creativity, and it shows out on the highways: some overpasses are prettier than others.
No Smoking
What's that big electrical cord that also connects the ship to the dock? It's not a power cord to run machinery aboard ship; it's a grounding strap, to prevent sparks from static electricity. Something else you're sure to notice on a tanker is a big warning sign about the fire hazard. Frederick Allen, the editor of American Heritage of Invention & Technology, has remarked that all tankers seem to be named No Smoking.
Port furniture
All the miscellaneous fittings and fixtures on wharves and piers and elsewhere in nautical neighborhoods are known by the charming term port furniture.
The mirror-image economy
When we enter the world of refuse and waste, we cross over into a mirror-image economy. In the "normal" world, we pay to acquire things; on the other side of the looking glass, we pay to get rid of them. Junk isn't merely worthless; it has negative value.
A chemical engineer once told me about a recent improvement in a manufacturing process; by fine-tuning a chemical synthesis he had increased the yield of a certain commodity from 98 percent to 99 percent. I congratulated him, but I couldn't help remarking that this seemed like a rather paltry improvement. "Ah, you miss the important point," he said. "The amount of waste goes from 2 percent down to 1 percent. It's cut in half. We save tremendously on disposal costs."
NIMBY, BANANA, NOPE
Waste-disposal facilities of all kinds—landfills, incinerators, even transfer stations—are sure bets for generating the NIMBY response: not in my backyard. In its most cynical form, NIMBY is the attitude of citizens who acknowledge the need for a facility, somewhere, but who oppose a plan for building it simply because the selected site is too close to their own property. But opposition to landfills and many other kinds of development goes well beyond cynical NIMBY. Another catch phrase for this phenomenon is BANANA: build absolutely nothing anywhere near anybody. Or else it's NOPE: not on planet earth.
Creations of human artifice
In the twenty-first century, the question most of us ask when disaster strikes is not "How could God let that happen?" but "Who screwed up?" This is a salutary development: We take responsibility for the world we live in. Whether or not our world is the best of all possible worlds, it is a world we have made for ourselves. We live in an engineered landscape, on an engineered planet. Our cities and farms, our dwellings and vehicles, our power plans and communication networks—these are all creations of human artifice. If we don't like it here, we have only ourselves to blame.
What kind of world it's going to be
The wonderful thing about living in a world of our own creation is that we get to choose what kind of world it's going to be—at least in principle. But the promise is meaningful only if a broad enough "we" can be engaged in the process. At present, mechanisms and democratic institutions for making collective decisions about the deployment of technology are hopelessly cumbersome. How can anyone make a sensible choice without being able to weigh one alternative against another?