Our Quantified Life
The primary measure of progress
SAFe is oriented around volume, not value
Outcomes decide
Design as an engineering problem
Obsessed with absolute numbers
Lost purposes
The case against heatmaps
It's All Over
An Essay by Justin E. H. SmithIt has come to seem to me recently that this present moment must be to language something like what the Industrial Revolution was to textiles. A writer who works on the old system of production can spend days crafting a sentence, putting what feels like a worthy idea into language, only to find, once finished, that the internet has already produced countless sentences that are more or less just like it, even if these lack the same artisanal origin story that we imagine gives writing its soul. There is, it seems to me, no more place for writers and thinkers in our future than, since the nineteenth century, there has been for weavers.
Time-based analytics
An Article by Ryan SingerAnalytics apps don't tell you much about usage behavior. You might be able to see how many users performed an event, or how many times they did it. But none of the analytics packages out there are good at showing you how often people do things. Are they using to-dos once a week? Every day? Only signing into the app once a month but happily paying for years?
Time matters. You can't understand usage without time.
Fast Path to a Great UX – Increased Exposure Hours
An Article by Jared SpoolAs we’ve been researching what design teams need to do to create great user experiences, we’ve stumbled across an interesting finding. It’s the closest thing we’ve found to a silver bullet when it comes to reliably improving the designs teams produce.
The solution? Exposure hours. The number of hours each team member is exposed directly to real users interacting with the team’s designs or the team’s competitor’s designs. There is a direct correlation between this exposure and the improvements we see in the designs that team produces.
Metrics have a strange hold on the imagination
A Fragment by Shawn WangOnce in place, metrics have a strange hold on the imagination: I've seriously had a CTO carelessly reject my genuine idea out of hand because "it doesn't help OKRs", the same OKRs we previously agreed should not describe all that we do.
I agree with Amir Shevat that we should "do the right things over the easy to measure things."
How would you feel if you could no longer use the product?
An ArticleThe product/market fit definitions I had found were vivid and compelling, but they were lagging indicators — by the time investment bankers are staking out your house, you already have product/market fit. Instead, Ellis had found a leading indicator: just ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.”
Site performance is potentially the most important metric
A Fragment by Kealan ParrSite performance is potentially the most important metric. The better the performance, the better chance that users stay on a page, read content, make purchases, or just about whatever they need to do. A 2017 study by Akamai says as much when it found that even a 100ms delay in page load can decrease conversions by 7% and lose 1% of their sales for every 100ms it takes for their site to load which, at the time of the study, was equivalent to $1.6 billion if the site slowed down by just one second.
The McNamara fallacy
A DefinitionThe McNamara fallacy, named for Robert McNamara, the US Secretary of Defense from 1961 to 1968, involves making a decision based solely on quantitative observations (or metrics) and ignoring all others. The reason given is often that these other observations cannot be proven.
The fallacy refers to McNamara's belief as to what led the United States to defeat in the Vietnam War—specifically, his quantification of success in the war (e.g., in terms of enemy body count), ignoring other variables.
Artifice, blindness, and suicide
A QuoteThe first step is to measure whatever can be easily measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide.
Weighing up UX
An Article by Jeremy KeithMetrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.
Predicted Mean Vote
A DefinitionThe predicted mean vote (PMV) was developed by Povl Ole Fanger at Kansas State University and the Technical University of Denmark as an empirical fit to the human sensation of thermal comfort. It was later adopted as an ISO standard. It predicts the average vote of a large group of people on the a seven-point thermal sensation scale where:
- +3 = hot
- +2 = warm
- +1 = slightly warm
- 0 = neutral
- -1 = slightly cool
- -2 = cool
- -3 = cold
What Do Metrics Want? How Quantification Prescribes Social Interaction on Facebook
A Research Paper by Benjamin GrosserWhat are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
Several Short Sentences About Writing
Here, in short, is what I want to tell you.
Know what each sentence says,
What it doesn't say,
And what it implies.
Of these, the hardest is knowing what each sentence actually says.
Sonorisms V
Leave space between them for the things that words can't really say.
To suggest more than the words seem to allow.
Perhaps it renames the world.
The Anxiety of Sequence.
It was all change until the very last second.
The debris of someone else's thinking.
You'll never run out of noticings.
Names that announce the whatness of the world.
What were you trying to protect?
You were protecting the memory.
The tyranny of what exists.
Do any of them sound first?
It sets an echo in motion.
Try writing for the reader in yourself.
So call it "perfection enough".
Toward the name of the world—yours to discover.Both models are completely useless
In your head, you'll probably find two models for writing.
One is the familiar model taught in high school and college—a matter of outlines and drafts and transitions and topic sentences and argument.The other model is its antithesis—the way poets and novelists are often thought to write.
Words used to describe this second model include "genius", "inspiration", "flow", and "natural", sometimes even "organic".Both models are useless.
I should qualify that sentence.
Both models are completely useless.The shape of the sentence
You've been taught to overlook the character of the prose in front of you in order to get at its meaning.
You overlook the shape of the sentence itself for the meaning it contains,
Which means that while you were reading,
All those millions of words passed by
Without teaching you how to make sentences.The Anxiety of Sequence
Much of what's taught under the name of expository writing could be called "The Anxiety of Sequence."
Its premise is this:
To get where you're going, you have to begin in just the right place
And take the proper path,
Which depends on knowing where you plan to conclude.You can get anywhere from anywhere
And if you can get anywhere from anywhere,
You can start anywhere
And end anywhere.
There is no single necessary order.Significant everywhere
Writing isn't a conveyor belt bearing the reader to "the point" at the end of the piece, where the meaning will be revealed.
Good writing is significant everywhere,
Delightful everywhere.It was all change until the very last second
Every work of literature is the result of thousands and thousands of decisions.
Intricate, minute decisions—this word or that, here or where, now or later, again and again.
It's the living tissue of a writer's choices,
Not the fossil record of an ancient, inspired race.Attention requires a cunning passivity.
A renaming of the already named
A true metaphor is a swift and violent twisting of language,
A renaming of the already named.
It's meant to expire in a sudden flash of light
And to reveal—in that burst of illumination—
A correspondence that must be literally accurate.The debris of someone else's thinking
A cliché isn't just a familiar, overused saying.
It's the debris of someone else's thinking.How each sentence got that way
When the work is really complete, the writer knows how each sentence got that way.
This small internal quaver
Pay attention now:
No matter how much you know or learn about syntax, grammar, or rhetoric,
This small internal quaver, this inner disturbance,
Is the most useful evidence you'll ever get.
Someday, you'll be able to articulate what causes it.
But for now, what's important is to notice it.
Noticing is always the goal....the faint vertigo caused by an ambiguity you can't quite detect.
What matter is what it points to.
Find out what's causing it and fix it
Even if you're not sure how.The urge to be done
"Flow" is often a synonym for ignorance and laziness.
It's also a sign of haste, the urge to be done.Talking and writing
Talking is natural.
Writing is not.It may seem strange that the manual dexterity needed to hold a pencil—or use a keyboard—comes later than the lingual and mental dexterity needed to speak.
But it does.What were you trying to protect?
As the piece evolves, you try to protect those original, effusive sentences.
Only to realize, at last, that what you're writing won't come together until they've been removed or revised.What were you trying to protect?
The memory of the excitement you felt when those words "came to you."
(Where did they "come" from?)
You were protecting the memory
of the excitement of really concentrating,
of paying close attention to your thoughts and, perhaps, your sentences,
the excitement of feeling the galvanic link between language and thought.The discoveries you make in the making
Style is an expression of the interest you take in the making of every sentence.
It emerges, almost without intent, from your engagement with each sentence.
It's the discoveries you make in the making of the prose itself.Where ambiguity rules, there is no "style"—or anything else worth having.
Pursue clarity instead.
In the pursuit of clarity, style reveals itself.The virtue of already existing
It can be overwhelming—the inertia of the paragraphs and pages you've already composed, the sentences you've already written,
No matter how rough they are.Whether you love what you've written or not,
Those sentences have the virtue of already existing,
Which makes them better than sentences that don't exist.
Or so it seems.Composition and revision
Revise at the point of composition.
Compose at the point of revision.
Think of composition and revision as the same thing.Squander your material
Squander your material.
Don't ration it, saving the best for last.
You don't know what the best is.
Or the last.Do any of them sound first?
Just try out some sentences.
Lots of them.
See how they sound.
Do any of them sound first?You're holding an audition.
Many sentences will try out.
One gets the part.We have testimony
Proof is for mathematicians.
Logic is for philosophers.
We have testimony.When you're interested in what you're working on
It's never hard to work when you're interested in what you're working on.
But what if you hate what you're working on?
It helps to examine the content of your loathing.
What is it you hate?The work selects its audience
Imagine a cellist playing one of Bach's solo suites.
Does he consider his audience?
(Did Bach, for that matter?)
Does he play the suit differently to audiences
Of different incomes and educations and social backgrounds?
No. The work selects its audience.