When we make a model and realize it's rubbish Much of the design process is a conversation, a back-and-forth as we walk around the tables and play with the models. He doesn't like to read complex drawings. He wants to see and feel a model. He's right. I get surprised when we make a model and then realize it's rubbish, even though based on the CAD renderings it looked great. He loves coming in here because it's calm and gentle. It's a paradise if you're a visual person. There are no formal design reviews, so there are no huge decision points. Instead we can make the presentations fluid. Since we iterate every day and never have dumb-ass presentations, we don't run into major disagreements. Jonathan Ive, Steve Jobs Drawing as a means of thinking iteration
A ritual of unpacking I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story. Jonathan Ive, Steve Jobs The Apple Marketing Philosophy ritual
To be truly simple Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn't just a visual style. It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it's manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. Jonathan Ive, Steve Jobs Less, but betterTool-being simplicity
That feeling of putting care into a product I always understood the beauty of things made by hand. I came to realize that what was really important was the care that was put into it. What I really despise is when I sense some carelessness in a product. Unlike some designers, [Ive] didn't just make beautiful sketches; he also focused on how the engineering and inner components would work. He became head of [the design department at Apple] in 1996, the year before jobs returned, but wasn't happy. Amelio had little appreciation for design. There wasn't that feeling of putting care into a product, because we were trying to maximize the money we made. All they wanted from us designers was a model of what something was supposed to look like on the outside, and then engineers would make it as cheap as possible. I was about to quit. Jonathan Ive, Steve Jobs
Beyond improvement In so many ways Dieter Rams’s work is beyond improvement. Although new technologies have since offered new opportunities, his designs are not undermined by the limits of the technologies of their time. The concave button top, designed to stop your finger from slipping as it made the long travel necessary for earlier mechanical switches, does not point to obsolete mechanisms. Instead, it reminds us how immediately and intuitively form alone can describe what an object does and suggest how we should use it. Jonathan Ive, Dieter Rams: As Little Design as Possible designperfection
Eulogy for Steve Jobs An Article by Jonathan Ive www.wsj.com He was without doubt the most inquisitive human I have ever met. His insatiable curiosity was not limited or distracted by his knowledge or expertise, nor was it casual or passive. It was ferocious, energetic and restless. His curiosity was practiced with intention and rigor. Many of us have an innate predisposition to be curious. I believe that after a traditional education, or working in an environment with many people, curiosity is a decision requiring intent and discipline. In larger groups our conversations gravitate towards the tangible, the measurable. It is more comfortable, far easier and more socially acceptable talking about what is known. Being curious and exploring tentative ideas were far more important to Steve than being socially acceptable. Our curiosity begs that we learn. And for Steve, wanting to learn was far more important than wanting to be right. Steve Jobs curiositylearningideas
Several Short Sentences About Writing A Book by Verlyn Klinkenborg www.goodreads.com Here, in short, is what I want to tell you. Know what each sentence says, What it doesn't say, And what it implies. Of these, the hardest is knowing what each sentence actually says. Sonorisms VBoth models are completely uselessThe shape of the sentenceThe Anxiety of SequenceYou can get anywhere from anywhere+18 More Wittgenstein's MistressWrite SimplyThe most important thing you do writing
Sonorisms V Leave space between them for the things that words can't really say. To suggest more than the words seem to allow. Perhaps it renames the world. The Anxiety of Sequence. It was all change until the very last second. The debris of someone else's thinking. You'll never run out of noticings. Names that announce the whatness of the world. What were you trying to protect? You were protecting the memory. The tyranny of what exists. Do any of them sound first? It sets an echo in motion. Try writing for the reader in yourself. So call it "perfection enough". Toward the name of the world—yours to discover. euphony
Both models are completely useless In your head, you'll probably find two models for writing. One is the familiar model taught in high school and college—a matter of outlines and drafts and transitions and topic sentences and argument. The other model is its antithesis—the way poets and novelists are often thought to write. Words used to describe this second model include "genius", "inspiration", "flow", and "natural", sometimes even "organic". Both models are useless. I should qualify that sentence. Both models are completely useless. genius
The shape of the sentence You've been taught to overlook the character of the prose in front of you in order to get at its meaning. You overlook the shape of the sentence itself for the meaning it contains, Which means that while you were reading, All those millions of words passed by Without teaching you how to make sentences. meaningstructure
The Anxiety of Sequence Much of what's taught under the name of expository writing could be called "The Anxiety of Sequence." Its premise is this: To get where you're going, you have to begin in just the right place And take the proper path, Which depends on knowing where you plan to conclude. The Age of the Essay essays
You can get anywhere from anywhere And if you can get anywhere from anywhere, You can start anywhere And end anywhere. There is no single necessary order. progressending
Significant everywhere Writing isn't a conveyor belt bearing the reader to "the point" at the end of the piece, where the meaning will be revealed. Good writing is significant everywhere, Delightful everywhere. goodness
It was all change until the very last second Every work of literature is the result of thousands and thousands of decisions. Intricate, minute decisions—this word or that, here or where, now or later, again and again. It's the living tissue of a writer's choices, Not the fossil record of an ancient, inspired race. A concept of style decisionscraft
A renaming of the already named A true metaphor is a swift and violent twisting of language, A renaming of the already named. It's meant to expire in a sudden flash of light And to reveal—in that burst of illumination— A correspondence that must be literally accurate. metaphornames
The debris of someone else's thinking A cliché isn't just a familiar, overused saying. It's the debris of someone else's thinking. cliché
How each sentence got that way When the work is really complete, the writer knows how each sentence got that way. intent
This small internal quaver Pay attention now: No matter how much you know or learn about syntax, grammar, or rhetoric, This small internal quaver, this inner disturbance, Is the most useful evidence you'll ever get. Someday, you'll be able to articulate what causes it. But for now, what's important is to notice it. Noticing is always the goal. ...the faint vertigo caused by an ambiguity you can't quite detect. What matter is what it points to. Find out what's causing it and fix it Even if you're not sure how. Notes on the Synthesis of Form attention
The urge to be done "Flow" is often a synonym for ignorance and laziness. It's also a sign of haste, the urge to be done. productivity
Talking and writing Talking is natural. Writing is not. It may seem strange that the manual dexterity needed to hold a pencil—or use a keyboard—comes later than the lingual and mental dexterity needed to speak. But it does. speech
What were you trying to protect? As the piece evolves, you try to protect those original, effusive sentences. Only to realize, at last, that what you're writing won't come together until they've been removed or revised. What were you trying to protect? The memory of the excitement you felt when those words "came to you." (Where did they "come" from?) You were protecting the memory of the excitement of really concentrating, of paying close attention to your thoughts and, perhaps, your sentences, the excitement of feeling the galvanic link between language and thought. memory
The discoveries you make in the making Style is an expression of the interest you take in the making of every sentence. It emerges, almost without intent, from your engagement with each sentence. It's the discoveries you make in the making of the prose itself. Where ambiguity rules, there is no "style"—or anything else worth having. Pursue clarity instead. In the pursuit of clarity, style reveals itself. The idea grows as they workFour principlesExpressing ideas helps to form them styleclaritymaking
The virtue of already existing It can be overwhelming—the inertia of the paragraphs and pages you've already composed, the sentences you've already written, No matter how rough they are. Whether you love what you've written or not, Those sentences have the virtue of already existing, Which makes them better than sentences that don't exist. Or so it seems.
Composition and revision Revise at the point of composition. Compose at the point of revision. Think of composition and revision as the same thing. 104. Site Repair design
Squander your material Squander your material. Don't ration it, saving the best for last. You don't know what the best is. Or the last.
Do any of them sound first? Just try out some sentences. Lots of them. See how they sound. Do any of them sound first? You're holding an audition. Many sentences will try out. One gets the part.
When you're interested in what you're working on It's never hard to work when you're interested in what you're working on. But what if you hate what you're working on? It helps to examine the content of your loathing. What is it you hate? hatework
The work selects its audience Imagine a cellist playing one of Bach's solo suites. Does he consider his audience? (Did Bach, for that matter?) Does he play the suit differently to audiences Of different incomes and educations and social backgrounds? No. The work selects its audience.