I’d say that that huh is the foundational block of curiosity. To get good at the huh is to get good at both paying attention and nurturing compassion; if you don’t notice, you can’t give a shit. But the huh is only half the equation. You gotta go huh, alright — the “alright,” the follow-up, the openness to what comes next is where the cascade lives. It’s the sometimes-sardonic, sometimes-optimistic engine driving the next huh and so on and so forth.
The stranger your tastes seem to other people, the stronger evidence they probably are of what you should do.
So I bet it would help a lot of people to ask themselves about this explicitly. What seems like work to other people that doesn't seem like work to you?
We didn't have Google in the early days. Other search engines like Lycos, Excite and Northern Lights did exist but were nowhere near as efficient as modern search engines. Finding something you were interested in was not as simple as typing a few words and getting to that information in one click.
No, the web was much more of an adventure. It was a place that you wandered to discover new areas, like exploring the vast open seas. A new virtual space that lead to all kinds of strange, interesting, exciting places. This is what the web was like, at least, in our collective imagination.
Google has become the de facto gatekeeper of the web, an arbiter of what is useful and what should get visibility. Except, most websites that appear on the first page, the links that you are most likely to click on—less than 1% of searchers click on something in the second page—are designed to be there by optimising for Google's algorithms. One consequence of this is that most of the websites that people get to "organically" are created by professionals and marketers who "position" themselves on those keywords. This means that the smaller, amateur web gets hidden in the shadows of web professionals who design around specific keywords and audiences.
It is worth remembering a website does not have to be a product; it can also be art. The web is also a creative and cultural space that need not confine itself to the conventions defined by commercial product design and marketing.