When we do not cultivate our Pillars, they grow weak and our Platform of Radiance becomes unstable, causing us to fall into one of the four Pits of Suffering below.
“The world doesn’t make sense, so why should I paint pictures that do?”
A sensible approach to something that can’t be explained is to express it.
Rather than giving you explanations or “saying something”, most artists are concerned with what I like to call “room for interpretation”. They create platforms that trigger thoughts, feelings, emotions, and ideas.
Instead of trying to explain the inexplicable artists express their view of it. They don’t want to tell you what to think, they invite you to respond.
We didn't have Google in the early days. Other search engines like Lycos, Excite and Northern Lights did exist but were nowhere near as efficient as modern search engines. Finding something you were interested in was not as simple as typing a few words and getting to that information in one click.
No, the web was much more of an adventure. It was a place that you wandered to discover new areas, like exploring the vast open seas. A new virtual space that lead to all kinds of strange, interesting, exciting places. This is what the web was like, at least, in our collective imagination.
Google has become the de facto gatekeeper of the web, an arbiter of what is useful and what should get visibility. Except, most websites that appear on the first page, the links that you are most likely to click on—less than 1% of searchers click on something in the second page—are designed to be there by optimising for Google's algorithms. One consequence of this is that most of the websites that people get to "organically" are created by professionals and marketers who "position" themselves on those keywords. This means that the smaller, amateur web gets hidden in the shadows of web professionals who design around specific keywords and audiences.
It is worth remembering a website does not have to be a product; it can also be art. The web is also a creative and cultural space that need not confine itself to the conventions defined by commercial product design and marketing.