Why YKK zippers are the brown M&Ms of product design An Article by Josh Centers theprepared.com A ‘pro tip’ for evaluating the quality of a piece of gear is to look at the small details, such as zippers and stitching. Cheap-minded manufacturers will skimp on those details because most people just don’t notice, and even a cheap component will often last past a basic warranty period, so it’s an easy way to increase profits without losing sales or returns. If a designer does bother to invest in quality components, that’s a tried-and-true sign that the overall product is better than the competition. All the way throughThe Cycle of Goodness designdetailsquality
Focal awareness The philosopher Maurice Merleau-Ponty describes what she experienced as "being as a thing." The philosopher Michael Polanyi calls it "focal awareness" and recurs to the act of hammering a nail: When we bring down the hammer we do not feel that its handle has struck our palm but that its head has struck the nail. We have become the things on which we are working. Richard Sennett, The Craftsman The inventive process was often a nonverbal oneHe feels the end of the cane identity