Why YKK zippers are the brown M&Ms of product design An Article by Josh Centers theprepared.com A ‘pro tip’ for evaluating the quality of a piece of gear is to look at the small details, such as zippers and stitching. Cheap-minded manufacturers will skimp on those details because most people just don’t notice, and even a cheap component will often last past a basic warranty period, so it’s an easy way to increase profits without losing sales or returns. If a designer does bother to invest in quality components, that’s a tried-and-true sign that the overall product is better than the competition. All the way throughThe Cycle of Goodness designdetailsquality
He feels the end of the cane Picture a blind man probing his way with a cane. While he is alert to the feelings in the hand holding the cane, the crucial distinction may be defined by saying that these feelings are not watched in themselves, but that he watches something else by way of them, that is, by keeping aware of them. He has a subsidiary awareness of the feelings in his hand, feelings which are merged into a focal awareness at the end of the cane, constituting two kinds of awareness that are mutually exclusive — "from awareness" and "focal awareness". There is here a particularly interesting phenomenal transformation. The sensations of the cane on his hand (the surface of the cane as it touches the palm of his hand, etc.) are lost. Instead, he feels the end of the cane as it touches an object...If our blind man shifts his attention from the tip of his cane to his hand, the meaning on the end of the cane disappears. Michael Polanyi, Personal Knowledge Focal awareness