Steve Jobs A Book by Walter Isaacson en.wikipedia.org You'll know it's thereThe Apple Marketing PhilosophyNot just in the detailsAn icon is a symbol equally incomprehensible in all human languagesIf it could save a person's life, would you find a way to make it faster?+31 More Traditional companies are losing because they mismanage software engineersEulogy for Steve Jobs“Design” is now “Product”
Focal awareness The philosopher Maurice Merleau-Ponty describes what she experienced as "being as a thing." The philosopher Michael Polanyi calls it "focal awareness" and recurs to the act of hammering a nail: When we bring down the hammer we do not feel that its handle has struck our palm but that its head has struck the nail. We have become the things on which we are working. Richard Sennett, The Craftsman The inventive process was often a nonverbal oneHe feels the end of the cane identity