The Nature and Art of Workmanship A Book by David Pye www.bloomsbury.com That which requires caringMass production of variable productsFrom hands to machinesEmploys nothing at allWhat is Folk Craft? designmakingcraftstyle
The Nature and Aesthetics of Design A Book by David Pye books.google.com Any imaginable shapeUseless work on useful thingsPresentableThe principle of arrangementThe minimum condition+35 More More real than living manThat which requires caringThe informing idea of functionalism designaestheticsmakingstylecraftbeauty
A state of energetic repose Read the text before designing it. Discover the outer logic of the typography in the inner logic of the text. Make the visible relationship between the text and other elements (photographs, captions, tables, diagrams, notes) a reflection of their real relationship. Give full typographic attention even to incidental details. Invite the reader into the text. Reveal the tenor and meaning of the text. Clarify the structure and the order of the text. Link the text with other existing elements. Induce a state of energetic repose, which is the ideal condition for reading. Robert Bringhurst, The Elements of Typographic Style The inner nature of material typography