Seeing Is Forgetting the Name of the Thing One Sees A Book by Lawrence Wechler & Robert Irwin lawrenceweschler.com Sonorisms IMore than just a machine that runs alongNobody was doing anythingNYLAAggressively Zen+31 More The Small GroupInfinite varieties of contextsYour only language is visionTo see is to forget the name of the thing one seesRobert Irwin: A Conditional ArtThe Finish Fetish ArtistsPhenomenal: California Light, Space, Surface artlifecraftseeing
A state of energetic repose Read the text before designing it. Discover the outer logic of the typography in the inner logic of the text. Make the visible relationship between the text and other elements (photographs, captions, tables, diagrams, notes) a reflection of their real relationship. Give full typographic attention even to incidental details. Invite the reader into the text. Reveal the tenor and meaning of the text. Clarify the structure and the order of the text. Link the text with other existing elements. Induce a state of energetic repose, which is the ideal condition for reading. Robert Bringhurst, The Elements of Typographic Style The inner nature of material typography