What are the effects of this enumeration, of these metrics that count our social interactions? In other words, how are the designs of Facebook leading us to act, and to interact in certain ways and not in others? For example, would we add as many friends if we weren’t constantly confronted with how many we have? Would we “like” as many ads if we weren’t told how many others liked them before us? Would we comment on others’ statuses as often if we weren’t told how many friends responded to each comment?
In this paper, I question the effects of metrics from three angles. First I examine how our need for personal worth, within the confines of capitalism, transforms into an insatiable “desire for more.” Second, with this desire in mind, I analyze the metric components of Facebook’s interface using a software studies methodology, exploring how these numbers function and how they act upon the site’s users. Finally, I discuss my software, born from my research-based artistic practice, called Facebook Demetricator (2012-present). Facebook Demetricator removes all metrics from the Facebook interface, inviting the site’s users to try the system without the numbers and to see how that removal changes their experience. With this free web browser extension, I aim to disrupt the prescribed sociality produced through metrics, enabling a social media culture less dependent on quantification.
It is related that the bodhisattva Manjusri was once standing at the gate, and seeing him, Shakyamuni Buddha called to him, "Manju, Manju, why don't you come inside the gate?"
Manjusri replied, "I don't see anything outside the gate."
When you once attain true self-realization, these barriers disappear in an instant as though they were nothing but mirages, and you will find that from the very beginning you have always been in a world where there is neither inside nor outside. That is what "gateless" means. Therefore, all koans are impassable barriers for those who are unenlightened, but for the enlightened there is no gate at all. They can come and go quite freely.
One day, as Kyogen was clearing the undergrowth, a pebble bounced off the tip of his broom and resounded against a bamboo tree. Hearing the sound, he suddenly experienced great enlightement. The first stanza of the poem he composed on this occasion is very famous:
One striking sound,
and I have forgotten all I knew.