Once you see that an answer is not serving its question properly anymore, it should be tossed away. It's just their natural life cycle.
They usually kick and scream, raising one hell of a ruckus when we ask them to leave. Especially when they have been with us for a long time.
You see, too many actions have been based on those answers. Too much work and energy invested on them. They feel so important, so full of themselves. They will answer to no one. Not even to their initial question!
The hardest thing about customer interviews is knowing where to dig. An effective interview is more like a friendly interrogation. We don’t want to learn what customers think about the product, or what they like or dislike — we want to know what happened and how they chose... To get those answers we can’t just ask surface questions, we have to keep digging back behind the answers to find out what really happened.
It is related that the bodhisattva Manjusri was once standing at the gate, and seeing him, Shakyamuni Buddha called to him, "Manju, Manju, why don't you come inside the gate?"
Manjusri replied, "I don't see anything outside the gate."
When you once attain true self-realization, these barriers disappear in an instant as though they were nothing but mirages, and you will find that from the very beginning you have always been in a world where there is neither inside nor outside. That is what "gateless" means. Therefore, all koans are impassable barriers for those who are unenlightened, but for the enlightened there is no gate at all. They can come and go quite freely.
One day, as Kyogen was clearing the undergrowth, a pebble bounced off the tip of his broom and resounded against a bamboo tree. Hearing the sound, he suddenly experienced great enlightement. The first stanza of the poem he composed on this occasion is very famous:
One striking sound,
and I have forgotten all I knew.