Benedict Evans
Stepping out of the firehose
An Article by Benedict EvansIn 1800, if you’d said that you wanted something ‘made by hand’, that would be meaningless - everything was handmade. But half a century later, it could be a reaction against the age of the machine - of steam and coal-smoke and ‘dark satanic mills.’ The Arts and Crafts movement proposed slow, hand-made, imperfect craft in reaction to mass-produced ‘perfection’ (and a lot of other things besides). A century later this is one reason I’m fascinated by the new luxury goods platforms LVMH and Kering, or indeed Supreme. How do you mass-manufacture, mass-market and mass-retail things whose entire nature is supposedly that they’re individual?
...we keep building tools, but also we let go. That’s part of the progression - Arts and Crafts was a reaction against what became the machine age, but Bauhaus and futurism embraced it. If the ‘metaverse’ means anything, it reflects that we have all grown up with this now, and we’re looking at ways to absorb it, internalise it and reflect it in our lives and in popular culture - to take ownership of it. When software eats the world, it’s not software anymore.
COVID and cascading collapses
An Article by Benedict Evans
Open Transclude for Networked Writing
Not an accumulation of facts
Knowledge is not an accumulation of facts, nor is it even a set of facts and their relations. Facts are only rendered meaningful within narratives, and the single-page document is a format very conducive to narrative structure. The hypertext books that have gained popularity (I’m thinking here of Meaningness.com) have largely conformed to this in two ways: 1) there is an intended reading order, and 2) the longer essays within the project do most of the heavy lifting in terms of imparting the author’s perspective to readers.
On the other hand, the notion of the “document” that is intrinsic to web development today is overdetermined by the legacy of print media. The web document is a static, finished artifact that does not bring in dynamic data. This is strange because it lives on a medium that is alive, networked, and dynamic, a medium which we increasingly understand more as a space than a thing.
More that can be done
The web is still a very young medium, and it has been influenced more than anything else by print media design. There is so much more that can be done with text on a screen than is being done today. Citations, drawing, chat, speech-to-text. There are opportunities everywhere, and the bar is low! If we are serious about unlocking the value of knowledge we should consider how to improve every part of the knowledge production stack, and that includes reading. As Laurel Schwulst says:
Imaginative functionality is important, even if it’s only a trace of what was, as it’s still a sketch for a more ideal world.
Open Transclude
What you are looking at is an scroll-locked iframe that links to a quote I picked out of my blog post “Notes on Comparative Psychology.” You can use Open Transclude anywhere you can drop an
<a>
tag on your own site.Open Transclude:
- Works anywhere on your own domain
- Compatible with most static site generators / templating engines
- 12 lines of HTML, 80 lines of SCSS, 22 lines of JS (4.5 kb total)
- Has 0 dependencies — this is native web technology
Open Transclude is extremely simple, and the heaviest part of the code is the CSS, which you can simplify at your whim. That’s why I am referring to it as a UX pattern. This is not a protocol. The code is really a commodity. What’s interesting about it is the idea and the design, and this is just one viable implementation! Feel free to adapt it however you like.
The principal improvement over a block quotation is sense of context.