In 1800, if you’d said that you wanted something ‘made by hand’, that would be meaningless - everything was handmade. But half a century later, it could be a reaction against the age of the machine - of steam and coal-smoke and ‘dark satanic mills.’ The Arts and Crafts movement proposed slow, hand-made, imperfect craft in reaction to mass-produced ‘perfection’ (and a lot of other things besides). A century later this is one reason I’m fascinated by the new luxury goods platforms LVMH and Kering, or indeed Supreme. How do you mass-manufacture, mass-market and mass-retail things whose entire nature is supposedly that they’re individual?
...we keep building tools, but also we let go. That’s part of the progression - Arts and Crafts was a reaction against what became the machine age, but Bauhaus and futurism embraced it. If the ‘metaverse’ means anything, it reflects that we have all grown up with this now, and we’re looking at ways to absorb it, internalise it and reflect it in our lives and in popular culture - to take ownership of it. When software eats the world, it’s not software anymore.
Theodor H. Nelson, “As We Will Think." Proceedings of Online 72 Conference, Bruanel University, Uxbridge, England, 1972
What if the exact same information could live and breathe in multiple places? For example, if your company’s process for requesting time off changes, you’d probably have to find all the pages that mention the policy and manually update each of them.
Synced Blocks changes that. Instead of going through and updating the process to request time off in every page it’s referenced, turning it into a Synced Block allows you to update it once and have those changes reflected everywhere. Even though it’s a simple idea, it opens up many possibilities for how information can be structured and shared.