"The right phrase" How can we know that the Idea itself has any real existence apart from the Energy? Very strangely; by the fact that the Energy itself is conscious of referring all its acts to an existing and complete whole. Quite simply, every choice of an episode, or a phrase, or a word is made to conform to a pattern of the entire book, which is revealed by that choice as already existing. This truth, which is difficult to convey in explanation, is quite clear and obvious in experience. It manifests itself plainly enough when the writer says or thinks: “That is, or is not, the right phrase”—meaning that it is a phrase which does or does not correspond to the reality of the Idea. Dorothy Sayers, The Mind of the Maker wholeness
How to write a high-engagement tweet An Article by Rach Smith rachsmith.com Pick a stance that that could be mistaken as contrarian, but in reality most people actually agree with. Posit your argument as if there are "people" who have been spreading the opposing view. You don't have to be specific about who it is. In fact, they don't actually have to exist. Make the subject matter something that people get emotional about: gender inequality in tech, TypeScript vs. JavaScript, hiring processes, etc. Watch the engagement from people agreeing with you/bonding over your common enemy roll in. Things that increase popularity that I generally don't doCoevolution and the bad take machine mediaargument