A rain chain in winter; Dresden Kunsthof Passage; Drainage planters near Pike Place Market in Seattle.
If there is a larger takeaway here perhaps it is about paths of least resistance, with regards to both the actual flow of water and design decisions. On the one hand, it is easy to blindly follow regional precedents and traditions with long histories (or grab whatever is handy at the hardware store). On the other hand, sometimes it makes sense to take a step back and decide consciously how to reveal (or conceal) a natural process.
Medusa from A Naturalist’s Rambles on the Devonshire Coast by Philip Henry Gosse, 1853.
Philip Henry Gosse’s Stunning 19th-Century Illustrations of Coastal Creatures and Reflections on the Delicate Kinship of Life
“These objects are, it is true, among the humblest of creatures that are endowed with organic life… Here we catch the first kindling of that spark, which glows into so noble a flame in the Aristotles, the Newtons, and the Miltons of our heaven-gazing race.”
Rain chains are a beautiful and functional alternative to traditional, closed gutter downspouts. Guiding rain water visibly down chains or cups from the roof to the ground, rain chains transform a plain gutter downspout into a pleasing water feature. From the soft tinkling of individual droplets to the soothing rush of white water, they are a treat to listen to.
Rain chains (‘kusari doi’ in Japanese) in concept are not a new idea. For hundreds of years, the Japanese have used the roof of their homes to collect water, transporting it downward with chains and finally depositing the rain water into large barrels for household water usage. Japanese temples often incorporate quite ornate and large rain chains into their design.
Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis.
Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained:
Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you.