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I decided to make a truly naked, brutalist html page, that is itself a quine. And this page is it.
Viewing the source of this page should reveal a page identical to the page you are now seeing. Nothing is hidden. It's a true "What you see is what you get."
Throughout the talk I discuss the mental models we construct in tech, the cognitive dissonance we experience when confronted with new ideas, specifically about CSS.
We know CSS has a separate mental model because we keep hearing the same debate rage on: “Is CSS broken or awesome?” This talk is about enabling teams to communicate and accommodate these different mental models. I share examples of effective tools, and how they change the way designers and developers interact.
On one side, an army of developers whose interests, responsibilities, and skill sets are heavily revolved around JavaScript.
On the other, an army of developers whose interests, responsibilities, and skill sets are focused on other areas of the front end, like HTML, CSS, design, interaction, patterns, accessibility, etc.
Ive and his team worked with Apple's Korean manufacturers to perfect the process of making the cases, and they even went to a jelly bean factory to study how to make translucent colors look enticing. The cost of each case was more than $60 per unit, three times that of a regular computer case. Other companies would probably have demanded presentations and studies to show whether the translucent case would increase sales enough to justify the extra cost. Jobs asked for no such analysis.
Topping off the design was the handle nestled into the iMac. It was more playful and semiotic than it was functional. This was a desktop computer; not many people were really going to carry it it around. But as Ive later explained:
Back then, people weren't comfortable with technology. If you're scared of something, then you won't touch it. I could see my mum being scared to touch it. So I thought, if there's this handle on it, it makes a relationship possible. It's approachable. It's intuitive. It gives you permission to touch. It gives a sense of deference to you.