Idiosyncratic paragraphs Text-only paragraphs differ from one another only in their words. All the words are typographically the same – typeface, spacings, line-lengths piled up into long deep columns. Systematic regularity of text paragraphs is universally inconvenient for readers, who are unable to find and read once against a specific string of words in previously-read paragraphs. All readers have encountered this problem in essays, articles, novels, news reports. Idiosyncratic paragraphs assist memory and retrieval by readers, by uniquely activating the relevant neural substrates for retaining visual memories. Nearly every paragraph in this book is deliberately unique. Edward Tufte, Seeing With Fresh Eyes variation
Two Hundred Fifty Things an Architect Should Know An Essay by Michael Sorkin www.readingdesign.org The distance of a whisper.CornersWant, need, affordWhat the brick really wants.Borders+3 More 136 things every web developer should know before they burn out and turn to landscape painting or nude modelling architecturedesigncollections
Want, need, afford What the client wants. What the client thinks it wants. What the client needs. What the client can afford. What the planet can afford. ux
What the brick really wants. The material finds the right objectWe are working against the grain of the woodThe joy of the humble brick material
Logjam That there is a big danger in working in a single medium. The logjam you don’t even know you’re stuck in will be broken by a shift in representation. creativitymedia